The objectives of this lesson are:

• To introduce students to the scientific concepts of Administrative Economic Analysis, demonstrating the importance of the economic theory of applied microeconomic analysis for administrative business decisions.
• To analyze the behavior of the consumer and the competitive business in the business environment of the internationalized markets.
• To describe and analyze the Structure of Cost Theory, the operation of the Competitive Firm, the basic Structures of the Theories of Imperfect Competition, Business Investment Budgeting and, most importantly, the modern Pricing Technique & Policy of firms, in the basis of international goods markets and services.

Upon completion of the course students should be able to:

• To be aware of the the major topics of Applied Microeconomic Analysis concerning the Organization and Management of Businesses and the operation of imperfectly competitive markets.
• To know and understand the complex economic-technical-financial and operational content of the Administrative Economics of modern companies.
• To be able to apply basic and applied mathematical principles and methods in solving business problems, in the scientific field of Administrative Microeconomic Analysis.

to be filled

• Introduction: Managerial Economics & Theories of International Business.
• Business environment.
• Consumer Demand – Elasticities – Business Supply.
• Positive Microeconomics – Business Production.
• Positive Microeconomics – Business Production Costs.
• Statistical Analysis of Consumer Demand & Business Production Costs.
• Competitive Market Structure – Imperfect Competition & Pricing.
• International Business Competitiveness Strategies.
• Operational Pricing Strategies.
• Strategic Business Risk & Investment Analysis.

Συγγράμματα

1. «Επιχειρησιακή Οικονομική», Salvatore Dominick, Κωδικός Βιβλίου στον Εύδοξο: 33074386, Έκδοση: 1η, 2012, ISBN: 978-960-01-1489-8, Γ. ΔΑΡΔΑΝΟΣ ΚΑΙ ΣΙΑ Ε.Ε.
2. «Μικροοικονομική Ανάλυση, Θεωρία & Εφαρμογές», Αθανάσαινας Α., Πασχαλούδης Δ., Κωδικός Βιβλίου στον Εύδοξο: 68369686, Έκδοση: 1η, 2017, ISBN: 978-960-418-705-8, ΕΚΔΟΣΕΙΣ Α. ΤΖΙΟΛΑ & ΥΙΟΙ Α.Ε.

Upon completion of the course, students should be able to:

• Know the legal forms of businesses.
• Regognize the financial markets and financial products.
• Study the expected return and risk of financial factors.
• Calculate asset valuation models.

to be filled

• Financial markets common and preferred shares, valuation of common and preferred shares.
• Bonds, bond valuation and bond yields. Expected return and risk.
• Asset valuation and portfolio risk. and capital structure and asset valuation model.

Συγγράμματα

1. Σύγχρονη Χρηματοοικονομική Ανάλυση και Επενδύσεις Συγγραφείς: Δημήτριος Ν. Σουμπενιώτης, Ιωάννης Α. Ταμπακούδης Έτος Τρέχ. Έκδοσης 2017.
2. Χρηματαγορές Κεφαλαιαγορές και Διαχείριση Χαρτοφυλακίου Συγγραφείς: Θάνος Γ. Έτος Τρέχ. Έκδοσης 2017.
3. ΧΡΗΜΑΤΟΟΙΚΟΝΟΜΙΚΗ Συγγραφείς: ANGELICO A. GROPPELLI, EHSAN NIKBAKHT Έτος Τρέχ. Έκδοσης 2012.

Συναφή επιστημονικά περιοδικά

1. Journal of Financial and Quantitative Analysis.
2. International Review of Financial Analysis.

The course aims to describe the majors of economic thought. It includes topics related to the genesis of economic liberalism. With theories of value and distribution, economic development, and monetary issues, with general equilibrium and social welfare, with the Keynesian revolution and its consequences, with the economic role of the state and with economic justice and social choices. Finally, the aim of the course is to try to understand the way a capitalist society works and to acquire a basic theoretical background of the world of economics and economic theories through the genesis of economic science until today.

Upon successful completion of this module, the student will be able to:

• Recognize the way of genesis and development of the economic theory.
• Define the evolution of economic thought as a successive series of changes in the perception and consideration of the nature of the socio-economic process.
• Distinguish the historical character of economic theories and the way in which real socio-economic phenomena shape the evolution of economic theory.
• Define the genesis and history of the neoclassical theory with the aim of a more complete understanding and critical treatment of the taught economic theory as well as its approach as part of the history of economic theories.
• Examine the relevance and usefulness of the various currents of economic thought in the classical issues of the theory of value and distribution but also in contemporary problems (unemployment, social inequalities, etc.).

to be filled

• The Economic Revolution.
• Adam Smith’s Wonderful World.
• The Bad Forebodings Of Thomas Malthus And David Ricardo.
• The Dreams Of Utopian Socialists.
• The Relentless System Of Karl Marx.
• The Victorian World And The Underworld Of Finance.
• The Primitive Society of Thorstein Veblen.
• The Heretical Views Of John Maynard Keynes.
• The Contradictions Of Joseph Schupeter.
• The End Of The Philosophy Of The Economic World.

Συγγράμματα

1. ΧΑΙΛΜΠΡΟΝΕΡ ΡΟΜΠΕΡΤ, ΟΙ ΦΙΛΟΣΟΦΟΙ ΤΟΥ ΟΙΚΟΝΟΜΙΚΟΥ ΚΟΣΜΟΥ, Η ΖΩΗ, ΟΙ ΚΑΙΡΟΙ ΚΑΙ ΟΙ ΙΔΕΕΣ ΤΩΝ ΜΕΓΑΛΩΝ ΟΙΚΟΝΟΜΟΛΟΓΩΝ, Εκδόσεις Κριτική, 2000.
2. Ταξίδι στον κόσμο της οικονομίας, Galbraith, εκδόσεις Κάκτος 2000.
3. Οικονομικές θεωρίες και κρίσεις, Νίκος Χριστοδουλάκης, εκδόσεις Κριτική, 2015.

Συναφή επιστημονικά περιοδικά

1. Journal of Economic Perspectives.

Purpose of the course in the analysis of techniques for making strategic decisions in a competitive environment. The techniques and methodologies presented aim to introduce the student to the basic concepts of game theory and to highlight their application in the analysis and planning of strategic decisions.

Upon completion of the course students should be able to:

• Understand the role and importance of game theory in making strategic decisions in a competitive environment.
• Distinguish the basic categories and corresponding forms of models used in game theory.
• formulate game theory models that describe real decision situations by identifying the basic elements of the game: players, strategies, payoffs.
• Apply the basic solving techniques in a game and interpret the resulting solution in operational terms.

to be filled

• Introduction.
• Games with two players.
• Zero sum games.
• Pure and Mixed strategies.
• Maternal and Dimetrical games.
• Equilibrium points and sag points.
• Minmax theorem.
• Solving parent games with Linear Programming.
• Solving bimetric games with Non-Linear Programming.
• Nash equilibrium and Pareto points.
• Hierarchy games.
• Stackelberg equilibrium and disequilibrium.
• Cross-level programming.
• Applications in Microeconomics and Cournot duopoly.
• Applications to circulation networks and Wardrop balance.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. ΠΑΙΓΝΙΑ ΚΑΙ ΛΗΨΗ ΑΠΟΦΑΣΕΩΝ, Χ.Δ. ΑΛΙΠΡΑΝΤΗΣ, S.K. CHAKRABARTI.
2.  ΕΙΣΑΓΩΓΗ ΣΤΗ ΘΕΩΡΙΑ ΠΑΙΓΝΙΩΝ, MARTIN J. OSBORNE.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. Robert Gibbons, Εισαγωγή στη Θεωρία Παιγνίων, Εκδόσεις Δαρδανός, 2009.
2. C. D. Aliprantis and S. K. Chakrabarti, Παίγνια και Λήψη Αποφάσεων (Games and Decision Making), Ελληνική Μαθηματική Εταιρεία 2004.

Upon completion of the course students should be able to:

• Know the concept of cost, cost distinctions, cost components and cost measurement mechanisms.
• distinguish the costing systems, the methods of drafting technical specifications and the calculation of losses during the production process.
• know methods of counting costs in various forms and phases of the production process.
• Price products and services in today’s competitive economic environment.

to be filled

Concept of cost, cost criteria and distinctions, cost, internal and external costing, costing systems, project-order costing, cost per product unit, activity-based costing (ABC), direct and full costing, inventory valuation. Project pricing. Pricing of continuous production products. Pricing of services.

Συγγράμματα

1. ΜΗΧΑΝΟΓΡΑΦΗΜΕΝΗ ΚΟΣΤΟΛΟΓΗΣΗ ΘΕΩΡΙΑ ΚΑΙ ΠΡΑΞΗ Συγγραφείς: ΘΕΟΦΑΝΗΣ ΚΑΡΑΓΙΩΡΓΟΣ, ΑΝΔΡΕΑΣ ΠΕΤΡΙΔΗΣ ΕΚΔΟΣΗ 2015.
2. ΛΟΓΙΣΤΙΚΗ ΚΟΣΤΟΥΣ Συγγραφείς: ΜΠΑΛΛΑΣ ΑΠΟΣΤΟΛΟΣ, ΧΕΒΑΣ ΔΗΜΟΣΘΕΝΗΣ, ΒΛΗΣΜΑΣ ΟΡΕΣΤΗΣ ΕΚΔΟΣΗ 2017.
3. ΚΟΣΤΟΛΟΓΗΣΗ, ΒΙΟΜΗΧΑΝΙΚΟΣ ΛΟΓΙΣΜΟΣ (-ΔΙΟΙΚΗΤΙΚΗ) ΛΟΓΙΣΤΙΚΗ ΚΟΣΤΟΥΣ Συγγραφείς: ΦΙΛΙΟΣ ΒΑΣΙΛΕΙΟΣ ΕΚΔΟΣΗ 2016.

Συναφή επιστημονικά περιοδικά

1. International Journal of Managerial and Financial Accounting.

The course proposes a review of the most important phases of the Greek economy in the light of alternative economic theories, the study of the evolution of the main macroeconomic indicators and the analysis of the main structural problems of the Greek economy. Also, through the perspective of Economic Analysis, it seeks an approach to critical and current issues facing the Greek modern reality in an environment of domestic and international economic and social crisis. The aim of the course is to acquaint the students with methodological tools through which they can analyze current economic issues.

Upon successful completion of the course, the student should be able:

• to understand the special characteristics of the Greek economy in relation to those of other European countries,
• to study and analyze through alternative interpretations the causes and effects of the most important structural problems of the Greek economy,
• to acquire the ability to critically read the issues that have arisen from the current economic crisis,
• to be able to assess the effects of the crisis on the basic parameters of the Greek economy,
• collect, analyze and synthesize data and information, using appropriate technologies,
• to search and study the Greek and foreign literature regarding the topics they have been taught and to be able to write a comprehensive paper.

to be filled

• Evolution of the Greek economy in the context of the European Economic and Monetary Integration.
• Industrialization and deindustrialization of the Greek economy. The main developmental lags of the Greek economy.
• Evolution of the macroeconomic dimensions of the Greek economy: income inequality and poverty, unemployment, inflation, budget deficits and debt.
• Labor devaluation and deregulation of the labor market as a consequence of the crisis.
• The role of the state and the quality of the institutions, in the development and growth of the country.
• Bureaucracy, corruption, shadow economy and immigration.
• For a national development policy. The convergence of the Greek economy, challenges and prospects.

Συγγράμματα

1. Βαϊτσος, Κ. και Β. Μισσός (2018). «ΠΡΑΓΜΑΤΙΚΗ ΟΙΚΟΝΟΜΙΑ. Εμπειρίες Ανάπτυξης, Κρίσης και Φτωχοποίησης στην Ελλάδα». Αθήνα: Εκδόσεις Κριτική.
2. Κατσίκας, Δ., Φιλίνης, Κ. και Μ. Αναστασάτου (2017). «Κατανοώντας την ελληνική κρίση». Αθήνα: Εκδόσεις Παπαζήση.
3. Κόλλιας, Χ., Ναξάκης, Χ. και Μ. Χλέτσος (2005). «Σύγχρονες Προσεγγίσεις της Ελληνικής Οικονομίας». Συλλογικό Έργο. Αθήνα: Εκδόσεις Πατάκη.
4. Μαραβέγιας, Ν. (2015). «Η υπόσχεση της ανάπτυξης. 100 κείμενα προβληματισμού». Αθήνα: Εκδόσεις Παπαζήση.
5. Παπαηλίας, Θ. (2014). «ΟΙΚΟΝΟΜΙΑ ΚΑΙ ΚΟΙΝΩΝΙΑ. Οι εξελίξεις στην ελληνική οικονομία μεταπολεμικά». Αθήνα: Εκδόσεις Κριτική.
6. Πετράκης, Π. (2011). «Η Ελληνική Οικονομία και η Κρίση: Προκλήσεις και Προοπτικές». Αθήνα: Εκδόσεις Quaestor.
7. Σκάλκος, Δ. (2019). «Ο Μίτος της ανάπτυξης. Οικονομική ευημερία στην Ελλάδα μετά την κρίση». Θεσσαλονίκη: Εκδόσεις Επίκεντρο.
8. Χιόνης, Δ. και Γ. Κορρές (2003). «Ελληνική Οικονομία», Αθήνα: Εκδόσεις Σταμούλη.

The objectives of this lesson are:

• To present the way in which a start-up or an existing business can be developed through investment studies, development laws, and other financial instruments that constitute internal and external funding through community programs and initiatives.
• To describe the investment study both at a theoretical level, analyzing the importance and role of its feasibility, as well as in practice and specifically demonstrating all the points that it must include, namely the place, the time, the products, the sales, the project financing etc.
• To present the Principles of Management science, its content and theoretical framework.
• To develop the ability of administrative thinking and synthesis of management principles.
• To examine the action of businesses to achieve goals through the contribution of each corporate function and also the coordination of corporate functions.

Upon completion of the course, students should have achieved the following learning outcomes:

• Learning the concept of calculating risk-weighted returns
• Learning the basic principles and evaluation of Collective Investment Forms.
• Understanding the process of managing a portfolio of stocks, in real time and conditions.
• Understanding the concepts of Modern Portfolio Management and Risk Diversification.
• Learning the techniques and methods of comparative and absolute evaluation of stocks and their selection within the portfolio.
• Understanding and learning how an economic and technical study describes with qualitative and quantitative data the beginning, execution, end and operation of a business plan.
• Understanding how the European Union promotes specific financing strategies that complement and multiply the results of the national strategy for improving the financial environment of businesses.

to be filled

• The New policy of the European Union for the growth, employment and competitiveness of businesses, as shaped by the adoption of the White Paper.
• Community programs to improve the financial environment of businesses.
• Business financing mechanisms in the context of structural policy.
• The financial policy of the European Investment Fund.
• Business financing through the European Investment Bank.
• Basic principles of collective investment management and Stock Valuation and Analysis techniques with a parallel presentation of Stock Portfolio Management Techniques.
• Work of Managing a Portfolio consisting of Shares, in real time and conditions.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Νικολαίδης, Μ. «Εγχειρίδιο Εκπόνησης Οικονομοτεχνικών Μελετών» , εκδόσεις Δίσιγμα ΙΚΕ, 2016, Αθήνα.
2. Bodie, Kane, Marcus « ΕΠΕΝΔΥΣΕΙΣ»  , 2015,Εκδόσεις UTOPIA, Αθήνα.
3. Καρβούνης, Σ. , Γεωργακέλλος, Δ. «Οικονομοτεχνικές Μελέτες», εκδόσεις Σταμούλη Α.Ε., Αθήνα 2010.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. Bodie, Z., Kane, A., and  Marcus, A. «Investments 10th Edition, Mac Graw Hill, 2013.
2. Παπούλιας, Γ. «Επενδύσεις. Διοίκηση και Ανάλυση», Σύγχρονη Εκδοτική , Αθήνα, 2006.
3. Lock Denis (2014). The Essentials of Project Management. Fourth Edition: Rouledge.
4. Lawrie Alan (2014). Business and Strategic Planning: Directory of Social Change.
5. Cunningham Scott, Hermans Leon (2018). Actor and Strategy Models: Practical Applications and Step‐wise Approaches:  John Wiley & Sons, Inc.

Συναφή επιστημονικά περιοδικά

1. Project Management Journal, Wiley.
2. World Development, Elsevier.
3. Journal of Business, Elsevier.
4. Renewable and Sustainable Energy Reviews, Elsevier.
5. Investment Science, Oxford University Press.

The course is a basic course in the concepts of service marketing. The course material aims to investigate the dimension of marketing in the intangible world of services. The purpose is for the student to understand how some choices, strategies and tactics can lead a service business to profitability and success. It includes topics related to the strategic issues of service marketing, service quality, customer service, the importance of employees in service businesses, the organization of service production and service processes, and product portfolio management in services, with the pricing of services, with the creation of value in the service economy and with the design of service delivery processes.

Upon successful completion of this module, the student will be able to:

• Distinguish between products, services, consumers and markets.
• Manage customer interaction.
• Develop customer relations.
• Improve the quality and productivity of services.
• Segment service markets.
• Organize the distribution of services through physical and electronic channels.
• Manage service pricing and revenue management.
• Organize integrated service marketing communications.
• Evaluate service delivery environments.

to be filled

• Concept & definition of services.
• Creating value in the service economy.
• Understanding service consumers.
• Positioning services in competitive markets.
• Service classification systems.
• Quality of services.
• Customer service.
• Development of services and brands.
• Service pricing.
• Marketing communication in the services.
• Customer relationship management and building customer loyalty.
• Improving the quality and productivity of services.
• Case studies.

Συγγράμματα

1. Μάρκετινγκ Υπηρεσιών”, Γούναρης Σ., Καραντινου Κ., Εκδόσεις Rosili, 2015.
2. Μάρκετινγκ Υπηρεσιών, Wirtz Jochen, Lovelock Christopher, επιμέλεια έκδοσης Γιοβάνης Απόστολος, Αθανασοπούλου Πηνελόπη, Εκδόσεις Δισιγμα, 2018.

Συναφή επιστημονικά περιοδικά

1. Journal of Services Marketing.
2. Services Marketing Quarterly.
3. Advances in Services Marketing and Management.
4. International Journal of Services, Technology and Management.
5. International Journal of Services, Economics and Management.

The course seeks to analyze the ways of promotion and promotion that a business or organization has in the context of marketing. The course material aims to introduce and acquaint students with the ways in which a business or an organization can coordinate the means and methods at its disposal in order to form a clear, consistent and positive image of itself to the public and its products.

Upon successful completion of the course, students should:

• Understand the concept, characteristics and elements of OEMs.
• Know and understand the differences and similarities of OEMs in relation to traditional promotion.
• Distinguish and understand the meaning and characteristics of advertising as a means of display and promotion.
• Understand and know how to develop a successful advertising campaign.
• Understand and know the concept, characteristics and forms of sales promotion as a promotional tool.
• Know and understand the concept, its characteristics and the sales process.
• Know and understand the organization and management of a sales department.
• Understand and know public relations and the management of publicity as a means of visibility and promotion.
• Understand and know the characteristics and actions of direct and online marketing.

to be filled

• The concept, characteristics and elements of integrated marketing communications.
• Differences and similarities of integrated marketing communications with traditional promotion.
• The strategy of integrated marketing communications.
• Concept and characteristics of advertising.
• Ways to develop a successful advertising campaign.
• The creative of advertising.
• The concept, characteristics and forms of sales promotion.
• The concept, its characteristics and the sales process.
• The organization and management of a sales department.
• Public relations and publicity management as a means of visibility and promotion.
• The concept, characteristics and actions of direct and online marketing.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Belch, G. και Belch, M. (2018). Διαφήμιση και Προώθηση: Ολοκληρωμένη Επικοινωνία Μάρκετινγκ. Θεσσαλονίκη: Τζιόλας.
2. Arens, W., Arens, C., Schaefer, D. και Weigold, M. (2015). Αποτελεσματική Διαφήμιση: Πώς Σχεδιάζονται και Υλοποιούνται Ολοκληρωμένες Επικοινωνιακές Καμπάνιες. Αθήνα: Rsili.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. Ang. L. (2014). Principles of Integrated Marketing Communications. Cambridge University Press.
2. Αυλωνίτης Γ. και Σταθακόπουλος, Β. (2017). Αποτελεσματική Οργάνωση και Διοίκηση Πωλήσεων. Αθήνα: Unibooks.
3. Baskin O., C. Aronoff, D. Lattimore (2000). Δημόσιες σχέσεις: Το επάγγελμα και η άσκησή του. Αθήνα: Παπαζήσης.
4. Caywood, C. (2012). The Handbook of Strategic Public Relations and Integrated Marketing Communications, 2^nd ed. New York: McGraw Hill.
5. Clow, K.E. and Baack, D.E. (2015). Integrated Advertising, Promotion and Marketing Communications, 7^th ed. London: Prenice Hall.
6. Ζώτος, Γ. (2018). Διαφήμιση: Σχεδιασμός, Ανάπτυξη, Αποτελεσματικότητα, 6^η έκ. Θεσσαλονίκη: University Studio Press.
7. Jobber D. και Lancaster G. (2005). Οργάνωση και Διοίκηση Πωλήσεων. Αθήνα: Κλειδάριθμος.
8. Percy, L. (2014). Strategic Integrated Marketing Communications, 2nd ed. London: Routledge.
9. Seitel, F. (2018). Δημόσιες Σχέσεις: Θεωρία και Εφαρμογές. Αθήνα: Broken Hill.
10. Shimp, T.A. and Andrews, J.C. (2013). Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th ed. Cengage Learning.
11. Σταθακόπουλος, Β. Και Γούναρης Σ. (2017). Διοίκηση Στρατηγικών Σχέσεων: Μάρκετινγκ και Πωλήσεις για Πελάτες Στρατηγικής Σημασίας Αθήνα: Unibooks.
12. Young, A. (2014). Brand Media Strategy: Integrated Communications Planning in the Digital Era, 2nd ed. Palgrave Macmillan.

Συναφή επιστημονικά περιοδικά

1. Journal of Marketing.
2. Journal of Marketing Research.
3. Journal of Personal Selling & Sales Management.
4. The Journal of Business & Industrial Marketing.
5. Journal of Advertising.
6. Corporate Reputation Review.
7. Journal of Communication Management.
8. Industrial Marketing Management.
9. European Journal of Marketing.
10. Marketing Intelligence & Planning.
11. Public Opinion Quarterly.
12. Public Relations Review.
13. Journal of Public Relations Research.
14. International Journal of Public Opinion Research.

The course aims at presenting the concepts related to social media and electronic communication, that is pursued by using modern teaching methods, with case studies and presentations by executives of Greek and multinational companies dealing with electronic communication and social media. The student will be able to distinguish the forms and content of electronic communication and will be able to study, plan and develop the communication of a business or a cultural organization in social media by analyzing, synthesizing and evaluating the requirements for electronic communication and adoption of social media both in the Greek and in the global environment. The course includes topics on the role and objectives of communication, its relationship to the elements of the Marketing mix, the context in which communication operates, the forms and content of electronic communication, the study, design and development of a communication business in social media and assessing the requirements of electronic communication.

Upon successful completion of this module, the student will be able:

• To describe the features of communication and to recognize modern social media communication methods in order to be able to describe, classify and give examples of them.
• To explain and support explains the theories of communication.
• To create a communication plan in the information and knowledge society.

to be filled

• Digital communication.
• Communication models and social media.
• Communication strategy and social media.
• Social media identities and communities.
• Main social media.
• Communication on mobile devices.
• The economics of social media.
• Case studies.

Συγγράμματα

1. ΚΑΒΟΥΡΑ Α (2016) ΕΠΙΚΟΙΝΩΝΙΑ ΚΑΙ ΔΙΑΦΗΜΙΣΗ ΣΤΑ ΜΕΣΑ ΚΟΙΝΩΝΙΚΗΣ ΔΙΚΤΥΩΣΗΣ, ΕΚΔΟΣΕΙΣ ΔΙΟΝΙΚΟΣ.
2. Social Media Marketing – Μάρκετινγκ με μέσα κοινωνική Δικτύωσης, Συγγραφέας: Tracy L. Tuten, Michael R. Solomon, Μεταφραστής: Μαρία Κωνσταντοπούλου, Εκδόσεις Δίαυλος, 2016.

Συναφή επιστημονικά περιοδικά

1. International Journal of Interactive Multimedia and Artificial Intelligence.
2. Journal of Interactive Marketing.
3. International Journal of Internet Marketing and Advertising.

The objectives of this lesson are:

• To present and develop the basic concepts and principles of organizational behavior.
• To demonstrate the opportunities and possibilities offered by the application of the principles of organizational behavior in businesses.
• To develop the theoretical background regarding the study of the behavior of individuals and groups in the workplace.
• To present the effects of human behavior within businesses.
• To study behavior to increase efficiency and effectiveness.

Upon completion of the course students should be able to:

• Present the fields of application of organizational behavior.
• Understand the concept of intelligence and its importance in the workplace.
• Recognize personality models and theories and explain the factors that determine the formation of personality.
• Understand why different people perceive the same stimulus differently, and explain how perception affects a person’s decision-making process.
• Recognize positive and negative behaviors at work and understand their importance.
• Know the effects of work stress, the factors that affect it and the ways to deal with it.
• Understand the concept of learning and human resource development through effective training.
• Describe how groups influence individual behavior and identify the main factors that influence the behavior of a group of people.
• Understand the sources and causes of conflict, as well as recognize the appropriate way to resolve them.
• To recognize the importance of communication within an organization, as well as to indicate ways to improve it.
• Describe the skills that an effective leader should have.
• Recognize the importance of trust between leadership and employees.
• Know the importance of changes in organizations, as well as the ways to deal with resistance to them.

to be filled

• Applying organizational behavior to organizations.
• Diversity in organizations.
• Attitudes and Job Satisfaction.
• Emotions and moods.
• Personality and values.
• Perception and individual decision-making.
• Urge.
• Leadership.
• Group Behavior.
• Collaborative groups.
• Intelligence, Personality, Emotional Intelligence.
• Prejudices and Stereotypes.
• Productive and counterproductive behavior in the workplace.
• Forms of occupational stress, factors affecting it and ways to deal with it.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Robbins, S. and Judge, T. (2018). Οργανωσιακή Συμπεριφορά: Βασικές Έννοιες και Σύγχρονες Προσεγγίσεις.   Αθήνα: Εκδόσεις Κριτική.
2. Βακόλα Μ., Νικολάου Ι.  (2012), Οργανωσιακή Ψυχολογία και Συμπεριφορά, Εκδόσεις ROSILI.
3. Arnold J. Randall R. (2020), Ψυχολογία της Εργασίας και Οργανωσιακή Συμπεριφορά. Εκδόσεις: BROKEN HILL PUBLISHERS LTD.
4. Greenberg, J. And Baron, R . (2013). Οργανωσιακή  Ψυχολογία  και Συμπεριφορά. Αθήνα: Εκδόσεις Gutenberg.
5. Χυτήρης, Λ. (2001). Οργανωσιακή Συμπεριφορά: Η Ανθρώπινη Συμπεριφορά σε Οργανισμούς και Επιχειρήσεις. Αθήνα: Εκδόσεις Interbooks.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. Torrington D., Hall L., Taylor S., Atkinson C. (2016). Διοίκηση Ανθρώπινων Πόρων, Εκδόσεις BROKEN HILL PUBLISHERS LTD.
2. Dessler G. (2015). Διοίκηση Ανθρώπινου Δυναμικού, Εκδόσεις ΚΡΙΤΙΚΗ ΑΕ.
3. Danid A. DeCenzo, Stephen P. Robbins, Susan L. Verhulst, (2015). Διοίκηση Ανθρώπινων Πόρων, Εκδόσεις UTOPIA ΕΚΔΟΣΕΙΣ Μ. ΕΠΕ.
4. Wayne R. M. (2010). Διοίκηση Ανθρώπινων Πόρων, Εκδόσεις Α. ΤΖΙΟΛΑ & ΥΙΟΙ Α.Ε.
5. Mullins L. Και Christy G. (2014). Μάνατζμεντ και Οργανωσιακή Συμπεριφορά , Εκδόσεις UTOPIA.
6. Senior B. Και Dr Swailes S. (2016). Οργανωσιακή Αλλαγή. Εκδόσεις BROKEN HILL.

Συναφή επιστημονικά περιοδικά

1. Journal of Organizational Behavior, John Wiley & Sons, Ltd.
2. Journal of Organizational Behavior Management, Taylor and Francis.
3. Organizational Behavior and Human Development Processes, Elsevier.
4. Journal of Organizational and Occupational Psychology, John Wiley & Sons, Ltd.
5. Research in Organizational Behavior, Elsevier.
6. Journal of Business and Psychology, Springer.

The objectives of this lesson are:

• To convey to students the importance of the concepts of globalization and the internationalization of markets and economies as well as the internationalization of business activities.
• To present and analyze the effects of cultural values on business operations and to develop contemporary theories and practices of intercultural management.
• To highlight additional challenges facing international business.
• To describe the advantages and disadvantages of the internationalization of the company’s activities.

Upon completion of the course students should be able:

• To understand the concepts of globalization and internationalization.
• To know the main factors of the international economic environment, as well as the role and contribution to its operation and configuration.
• To understand the need to address the issues arising from national, cultural and linguistic differences and to develop relevant programs of action.
• To apply the strategies available to businesses to internationalize their activities.
• To develop ideas and arguments about the internationalization of businesses and their operation in international markets.

to be filled

• The concept of internationalization and globalization of markets.
• The International Environment: Legal, Technological, Accounting and Political Environment.
• The Role of Culture in International Business.
• International trade and international investment.
• International Strategic Management.
• Strategies for analyzing and entering into foreign markets.
• International Strategic Alliances.
• International Marketing.
• International Operations Management.
• International Financial Management.
• International Human Resources and Labor Relations Management.
• International Financial Markets & International Organizations.
• Ethical and Social Responsibility in International Business.

Συγγράμματα

1. Διεθνείς Επιχειρήσεις και Επιχειρηματικότητα, Ricky W. Griffin, M.W. Pustay (Δημήτρης Μανωλόπουλος, Παναγιώτα Σαπουνά – επιμέλεια) Τζιόλας, Έκδοση 8^η, 2018. Κωδικός Βιβλίου στον Εύδοξο: 77106780.
2. Διεθνής Επιχειρηματική Δραστηριότητα, Ball A. Donald, Geringer J. Michael, Minor S. Michael, McNett M. Jeanne, Εκδόσεις Επίκεντρο, 2014. Κωδικός Βιβλίου στον Εύδοξο: 22767619.
3. Η Διεθνοποιημένη Επιχείρηση τον Εικοστό Πρώτο Αιώνα, Μανωλόπουλος Δημήτριος, Μπιτζένης Αριστείδης, Εκδόσεις Interbooks, 2018. Κωδικός Βιβλίου στον Εύδοξο: 77121323.
4. Ιωάννης Χατζηδημητρίου «Διεθνείς Επιχειρηματικές Δραστηριότητες». Εκδόσεις Ανικούλα , Θεσσαλονίκη 2003.

Συναφή επιστημονικά περιοδικά

1. Journal of International Management.
2. European Journal of International Management.
3. Journal of International Management Studies.
4. International Business Management.
5. International Journal of Management Reviews.

The course is a specialization of the core courses digital marketing and a continuation of the elective course digital communication media. Its main goal is the most comprehensive approach to contact with the customer through the widest set of digital channels. The subject matter of the course includes use of alternative content sources, content formats, content and purchase paths, storytelling, content management, creating trust in digital media, parallel use of multiple communication channels, sales, customer service (multi- & omni-channel), customer experience (customer experience).

Upon successful completion of this module, the student will be able to:

• Recognize the formats and process of creating digital content for different media.
• Distinguish the particularities of the different channels of communication, sales, customer service.
• Appreciate the concept of trust and ways of strengthening it in a digital environment.
• Put together a comprehensive and coordinated strategy and action plan.

to be filled

• Content and digital content marketing strategy.
• Use of alternative content sources,.
• Content formats.
• Content and purchase paths.
• Storytelling.
• Tailoring content to each channel.
• Content management.
• Building trust in digital media.
• Parallel use of multiple communication channels.
• Sales, customer service.
• Customer experience.

Συγγράμματα

1. Βλαχοπούλου Μ. και Δημητριάδης Σ. (2014). Ηλεκτρονικό Επιχειρείν και Μάρκετινγκ, Εκδόσεις Rosili.
2. Social Media Marketing – Μάρκετινγκ με μέσα κοινωνική Δικτύωσης, Συγγραφέας: Tracy L. Tuten, Michael R. Solomon, Μεταφραστής: Μαρία Κωνσταντοπούλου, Εκδόσεις Δίαυλος, 2016.

Συναφή επιστημονικά περιοδικά

1. International Journal of Interactive Multimedia and Artificial Intelligence.
2. Journal of Interactive Marketing.
3. International Journal of Internet Marketing and Advertising.

The course seeks to describe and acquaint students with the ways, means and methods by which businesses in the tourism industry can use the principles, techniques and methods of service marketing in order to build better relationships with consumers of the tourism product. It aims to help them understand the specifics of tourism marketing, as well as its role and importance in the development and promotion of the tourism product.

Upon completion of the course, students should:

• understand the way in which marketing is applied in tourism and the particularities of tourism marketing.
• understand the importance of tourism marketing in building relationships between businesses and consumers of the tourism product.
• Develop a marketing strategy for tourism businesses.
• Form a tourism product for a business, attractive to consumers.
• Evaluate the ways and which media can promote a tourist product.

to be filled

• The application of marketing in tourism.
• Tourism marketing planning.
• Tourism marketing research.
• The analysis of the buying behavior of the tourist.
• The tourist market.
• The tourist product.
• The pricing of the tourist product.
• The distribution of tourist products.
• The promotion of tourist products.
• Advertising in tourism.
• Public relations in tourism.
• Personal selling in tourism.
• Sales promotion in tourism.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Ηγουμενάκης, Ν. (2013). Τουριστικό Μάρκετινγκ στη Θεωρία και την Πράξη. Αθήνα: Φαίδιμος.
2. Η Διαχείριση και το Μάρκετινγκ των Τουριστικών Προορισμών, ΧΡΗΣΤΟΣ ΒΑΣΙΛΕΙΑΔΗΣ, Εκδόσεις ΑΦΟΙ Θ. ΚΑΡΑΓΙΩΡΓΟΥ. 3η Έκδοση, 2017. Κωδικός Βιβλίου στον Εύδοξο: 68371459.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. Bowie, D., F. Buttle (2011). Hospitality Marketing: Principles and Practice, 2^nd Oxford, UK: Elsevier.
2. Kotler, P., J. Bowen, J. Makens (2014). Marketing for Hospitality and Tourism. 6^th International Edition: Pearson.
3. Page,S. (2006). Εισαγωγή στον Τουρισμό: Το Τουριστικό Μάνατζμεντ στον 21ο αιώνα. Παπαζήση. Αθήνα.
4. Πρωτοπαπαδάκης, Ι. (2013). Μάρκετινγκ Υπηρεσιών: Εφαρμογή στον Τουρισμό. Αθήνα: Σταμούλης.
5. Reid, R.. D. C. Bojanic (2010). Hospitality Marketing Management, 5^th International Edition: Wiley.

Συναφή επιστημονικά περιοδικά

1. Journal of Hospital Marketing & Public Relations.
2. Journal of Hospitality and Leisure Marketing.
3. Journal of Travel & Tourism Marketing.
4. Journal of Vacation Marketing.
5. Information Technology and Tourism.
6. International Journal of Hospitality Management.
7. Journal of Hospitality and Tourism Education.
8. Tourism and Hospitality Planning.
9. International Journal of Tourism Research.
10. Tourism and Hospitality Research.

The objectives of the course are:

• To present advanced concepts of database technology that have influenced modern approaches to the representation of reality.
• To analyze the relationship between the representation of data at a conceptual level and their implementation in a database management system.
• To present the SQL language.

By completing the course students should be able to:

• Develop Extended Entity-Relationship Diagrams based on descriptions and/or business documents.
• Recognize the advantages and limitations of design decisions underlying an Entity Relationship Diagram.
• Transform Extended Entity-Relationship Diagrams into well-designed relational databases.
• Use the SQL language to create a relational database by enforcing appropriate referential integrity constraints.

to be filled

Extended Entity-Relationship Diagram, main and child classes, inheritance, EDOS to Relational Database Conversion – presentation of alternative approaches analysis of features of each approach, advanced topics in SQL, demonstration of data-driven application development technique using appropriate environment software, presentation and analysis of the application.

Συγγράμματα

1. Ε. Κεχρής «Σχεσιακές Βάσεις Δεδομένων», ΚΡΙΤΙΚΗ, 2021.
2. Elmasri R., Navathe S. B., Θεμελιώδεις αρχές συστημάτων βάσεων δεδομένων, έκδοση: 6η Έκδοση, ΔΙΑΥΛΟΣ, 2012.
3. Ramakrishnan R., Gehrke J., Συστήματα Διαχείρισης Βάσεων Δεδομένων, 3η Έκδοση, Εκδ. Τζιόλα, 2012.
4. Begg Carolyn, Connolly Thomas, Μια Πρακτική Προσέγγιση στο Σχεδιασμό την Υλοποίηση και τη Διαχείριση Συστημάτων Βάσεων Δεδομένων, Γκιύρδας, 2008.

Συναφή επιστημονικά περιοδικά

1. Database Systems Journal.
2. ACM Transactions on Database Systems.
3. International Journal of Intelligent Information and Database Systems.

The course aims to develop computational thinking, to acquire methodological skills, basic knowledge in the management and development of websites, as well as skills in the utilization and use of online applications and software tools. Students will understand the available tools used to create an effective online presence, be it personal corporate websites, organizational websites. They will use modern web design and development software.

Upon successful completion of the course, the student will be able to:

• Have a critical understanding of concepts related to the creation of websites.
• Have a critical understanding of the procedures to be followed for the creation and publication of websites.
• Compare and evaluate web development tools.
• Understand the basic principles and best practices of web design.
• Evaluate the content and usability of websites.
• Use website evaluation models.
• Design and create websites.
• Adapt to the developments of website design and development tools.

to be filled

• Lesson 1: Introduction to the Internet and websites.
• Lesson 2: Content organization, website navigation systems.
• Lesson 3: Usability of Websites.
• Lesson 4: Website usability study.
• Lesson 5: Website evaluation models.
• Lesson 6: Evaluating Websites.
• Lesson 7: Content Management Systems (CMS).
• Lesson 8: Designing Websites.
• Lesson 9-11: Developing Websites with Web Services and Open Source Software.
• Lesson 12: Hosting and Maintenance Parameters.
• Lesson 13: Content Personalization Technologies.

Συγγράμματα

1. Ανάπτυξη Ιστοσελίδων με wordpress, Αγγελακη, Α. Δοβολής, Α., Μπαλατσούκος, Ν.
2. Διαδίκτυο, παγκόσμιος ιστός και τεχνικές προγραμματισμού, Καρακος, Α.
3. Προγραμματισμός στατικών και δυναμικών ιστοσελίδων, Καρακος, Α.

Συναφή επιστημονικά περιοδικά

1. Journal of web development and web design.
2. International Journal of Web Engineering and Technology.

Upon completion of the course students should be able to:

• Know the basic programming structures.
• Understand the concepts of object-oriented programming.
• Draw a class diagram with the classes that make up a program and the relationships between them.
• Know how to implement the class diagram they have designed in the programming language.
• Recognize the advantages and limitations of alternative design decisions.

to be filled

• Introduction to Php language.
• Brief overview of Html.
• Introduction to object oriented programming, class diagrams.
• Creating classes in a programming language.
• Creating and using objects.
• Handle strings and numbers.
• Creating and using tables.
• Heredity.
• Functions.
• Public and private variables.
• Interaction with servers and websites.
• File management.

Συγγράμματα

1. Larry Ullman, Εισαγωγή στις PHP 6 και MySQL5 με εικόνες, Κλειδάριθμος.
2. Thomson Laura, Welling Luke, Ανάπτυξη Web Εφαρμογών με PHP και MySQL, 5η έκδοση, Γκιούρδας, 2017.
3. Julie C. Meloni, Μάθετε PHP, MySQL και Apache Όλα σε Ένα, 5η Έκδοση, Γκιούρδας 2014.
4. Vikram Vaswani, Οδηγός της PHP, Γκιούρδας, 2010.
5. Hughes Sterling, PHP οδηγός προγραμματισμού, Γκιούρδας.

The purpose of the course is the students acquire the necessary knowledge for effective procurement management and to understand its relationship with all logistics management tasks both within the company and in the wider economic environment

Upon completion of the course, students will be able to:

• To carry out tasks in warehouse management, demand forecasting and supply chain response.
• To connect supply management theory with its practical application in different industries and different types of businesses.
• Gain an informed view of modern technologies and collaborative practices applied to support procurement management processes.

to be filled

• The role of procurement in business and logistics management.
• Business buying behavior.
• Procurement decision making.
• The procurement process in businesses.
• Procurement strategies.
• Portfolio models for developing sourcing strategies.
• Supply or manufacture? (make or buy).
• Supplier selection and evaluation.
• Negotiation techniques.
• Ethical procurement issues.
• Service supplies.
• Public procurement.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Διοίκηση Εφοδιασμού, Λαϊος Λάμπρος (εκδότης): Humantec Μ.Ε.Π.Ε.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. Procurement, Principles & Management (11th Edition) by Peter Baily (Author), David Farmer (Author), Barry Crocker (Author), David Jessop (Author), David Jones (Author).
2. Εισαγωγή στα Logistics, Παπαδημητρίου Στράτος, Σχινάς Ορέστης.
3. Logistics management, Σιφνιώτης.

The aim of the course is to cover topics related to the planning, design and operation of the supply chain for businesses and organizations. Emphasis is put on the strategic role and modern trends in supply chain management, on optimizing the level of service, on the use of quantitative methods and applications for modeling and solving complex supply chain management problems.

Upon completion of the course students should be able to:

• Understand the importance of logistics in a modern business.
• Know the reasons why logistics is now so important.
• Recognize the importance of scientific supply chain management.
• Outline the Logistics strategy.
• Recognize Logistics costs.
• Demand and supply planning in a Supply Chain.
• Applications and mathematical modeling of problems arising during logistics management.

to be filled

• Concept of Supply Chain management.
• Decisions in Supply Chain management.
• Introduction to mathematical modeling of supply chain optimization problems.
• Exercises and problems in modeling supply chain optimization problems.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Α. Μυγδαλάς και Γ. Μαρινάκης «Σχεδιασμός και Βελτιστοποίηση της Εφοδιαστικής Αλυσίδας». Εκδόσεις Σοφία εκδόσεις Τζίολα.
2. Chopra S. Meindl P. ΔΙΟΙΚΗΣΗ ΕΦΟΔΙΑΣΤΙΚΗΣ ΑΛΥΣΙΔΑΣ Εκδόσεις Τζιολα.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. Shapiro, Modeling the Supply chain, Duxburry Applied Series, 1999.
2. Σ. Παπαδημητρίου, Ο. Σχοινάς, Εισαγωγή στα logistics, εκδόσεις Σταμούλη, 2002.
3. Α. Καρακίτσιου  «Σχεδιασμός και Βελτιστοποίηση της Εφοδιαστικής Αλυσίδας , σημειώσεις από τις παραδόσεις, Σέρρες 2012.

The objectives of this course are:

• To present the concepts and special features of service systems and to highlight the challenges of designing service systems.
• To highlight the main methods and modern approaches in the design and management of service systems.

Upon completion of the course students should be able to:

• Know concepts and trends in the design and management of service systems.
• Understand contemporary approaches to service systems design, particularly in relation to the role of the customer, value co-creation and the importance of the customer experience.
• Differentiate the needs of the provider and the customer in the design of service systems and integrate the different perspectives through a coherent design framework.
• Apply alternative tools and techniques for the design of service systems that cover different perspectives and needs.
• Identify problems in the design of service systems and seek and propose solutions.
• Perceive and evaluate the opportunities offered by information technology in the design of service systems.

to be filled

• The concept of service and the characteristics of services.
• Modern theories of Service Systems Management.
• The role of the customer in Service systems.
• The concept of value co-creation in Service Systems.
• The importance of customer experience in Service Systems.
• Product-service systems.
• The contribution of services to the creation of competitive advantage.
• The importance of the physical environment in servicescape design.
• Service design from the provider side: the service blueprinting method.
• Customer-side service design: the design of the customer experience and the customer’s use of the service.
• An integrated Service Design framework.
• The role of IT in service design and delivery: smart services.

Συγγράμματα

Προτεινόμενη Βιβλιογραφία:

1. Μάρκετινγκ Υπηρεσιών, Αυλωνίτης Γ.,Τσιότσου Ρ.,Γούναρης Σ., Εκδόσεις Broken Hill, 2015. Κωδικός Βιβλίου στον Εύδοξο: 50657960.
2. Μάρκετινγκ Υπηρεσιών, Jochen Wirtz, Christopher Lovelock, Εκδόσεις Δίσιγμα, 2018. Κωδικός Βιβλίου στον Εύδοξο: 77118262.
3. This is Service Design Thinking: Basics, Tools, Cases, by Marc Stickdorn and Jakob Schneide, Wiley, 1st ed., 2012.
4. Service Design: From Insight to Implementation, Andy Polaine, Lavrans Løvlie, Ben Reason, Rosenfeld Media, 1st edition, 2013.

Υποστηρικτική βιβλιογραφία:

1. Ανάπτυξη Νέων Υπηρεσιών: Τουρισμός – Υγεία – Επιχειρηματικότητα – Καινοτομία, Φώτης Χ. Κίτσιος, Κωνσταντίνος Ζοπουνιδης, Εκδόσεις Κλειδάριθμος, 2008. Κωδικός Βιβλίου στον Εύδοξο: 13595.
2. Διοίκηση Παραγωγής Προϊόντων και Υπηρεσιών, Nigel Slack, Stuart Chambers, Robert Johnston, Έκδοση: 5η/2010, Εκδόσεις Κλειδάριθμος [13655].

Συναφή επιστημονικά περιοδικά

1. Journal of Service Research.
2. Journal of Service Management.
3. Journal of Services Marketing.
4. Journal of Service Management information.
5. International Journal of Design.
6. The Service Industries Journal.
7. e-Service Journal.
8. Journal of Service Science and Management.
9. Ecosystem Services.
10. Touchpoint – The Journal of Service Design.
11. Journal of Design Research.
12. International Journal of Design.
13. Journal of Internet Services and Applications.
14. Customer Services.
15. System Analysis and Design.

The objectives of this course are:

• To present the view of business as a set of processes.
• To acquaint students with analysis and design, which are part of the initial phases of systems development and management.
• To introduce concepts of business process analysis and design and explain their importance in identifying problems and improving or developing new business processes.
• To present modeling methods and techniques for the analysis and design of business processes.
• To present the professional employment opportunities in the analysis and design of business processes.

Upon completion of the course students should be able to:

• Understand the importance of processes to achieve business goals and the importance of planning and redesigning business processes.
• Know basic concepts of analysis and design of business processes and business modeling.
• Know requirements analysis, data collection and business process documentation techniques.
• Apply modeling techniques for the analysis and design/reengineering of processes.
• Assess the effectiveness of business processes, identify problem areas of business operation and propose corrective actions and improvements.

to be filled

• Introduction – Basic concepts of business process management.
• Principles of business process design and redesign.
• The subject of process analysis and design.
• Requirements analysis: methods and perspectives.
• The business model & the framework of business modeling.
• Modeling use cases.
• Entity modeling (class diagrams).
• Process modeling: BPMN diagrams.
• Process modeling: sequence diagrams.
• Practical applications of process modeling.
• Process execution modeling: process choreography.
• Process execution modeling: process orchestration.
• Career opportunities in business process analysis and design.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Διαχείριση Επιχειρησιακών Διαδικασιών, Weske Mathias, μεταφρ. Βλαχοπούλου, Βεργίδης, Εκδόσεις Τζιόλας 2η Έκδοση, 2018 [77106790]
2. Βασικές Αρχές της Διαχείρισης Επιχειρησιακών Διαδικασιών, Dumas Marlon, La Rosa Marcello, Mendling Jan, Reijers Hajo, BROKEN HILL PUBLISHERS, 1η έκδ. 2017, [68373062].
3. Παναγιώτου Ν., Ευαγγελόπουλος Ν., Κατημερτζόγλου Π., Γκαγιαλής Σ., “Διαχείριση επιχειρησιακών διαδικασιών”, Κλειδάριθμος, 2013 [22769685].

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. Νάντλερ Ντ. Α. και Τούσμαν Μ. Λ., «Η αρχιτεκτονική της επιχείρησης», εκδ. Καστανιώτη, 2005.
2. Dennis Α., Wixom B.H., and Tegarden B.H., «Ανάλυση & Σχεδιασμός Συστημάτων με τη UML 2.0: Μια Αντικειμενοστραφής Προσέγγιση», εκδ. Κλειδαριθμος, 2010.
3. Fowler Μ, Scott Κ., «Εισαγωγή στη Uml: Συνοπτικός Οδηγός της Πρότυπης Γλώσσας Μοντελοποίησης Αντικειμένων», εκδ. Κλειδαριθμος, 2006.

Συναφή επιστημονικά περιοδικά

1. Business Process Management Journal.
2. Journal of Business Models.
3. International Journal of Business Process Integration and Management.
4. Business & Information Systems Engineering Journal.
5. International Journal of Simulation and Process Modelling.
6. Journal of Modelling in Management information.
7. International Journal of Economics and Business Modeling.
8. Journal of Business Research.
9. Journal Of Design Processes.
10. International Journal of Business Information Systems.
11. Journal of Design Research.
12. Business Systems Research Journal.
13. Journal of Applied Business Information Systems.
14. International Journal of Enterprise Information Systems.
15. Journal of Information Systems Management.
16. International Journal of Design.

The objectives of this course refer to understanding the operation of various for-profit and not-for-profit corporate organizations, the methods of incorporation, changes in the capital structure of companies and how to handle them. The tax discriminations referred to in the various categories of profit-making and non-profit-making companies.

Upon completion of the course students should be able:

• To distinguish the various forms of corporate formations.
• To understand the procedures for establishing and organizing personal and capital companies.
• To know the procedures that govern the legal, accounting and tax operating framework of the various types of companies.
• To apply accounting methods regarding the establishment, operation and dissolution of companies.
• To understand and apply conversion techniques of personal and capital companies.

to be filled

• Economic unit categories.
• Keeping accounting books-records.
• Entities applying the IAC.
• Sizing entities.
• Sole proprietorship.
• Limited partnership.
• Limited Liability Companies.
• SA.
• Private capital company.
• Legal persons – entities.
• Mergers and Business Groups.
• Intra-group transactions.
• Accounting procedures.

Συγγράμματα

1. Εφαρμοσμένη Λογιστική Εταιριών Σύμφωνα με τα ελληνικά λογιστικά πρότυπα  Έτος Τρέχ. Έκδοσης 2018.
2. ΛΟΓΙΣΤΙΚΗ ΕΤΑΙΡΙΩΝ ΣΥΜΦΩΝΑ ΜΕ ΤΑ ΕΛΛΗΝΙΚΑ ΚΑΙ ΔΙΕΘΝΗ ΛΟΓΙΣΤΙΚΑ ΠΡΟΤΥΠΑ Συγγραφείς: ΝΕΓΚΑΚΗΣ ΧΡΗΣΤΟΣ  Έτος Τρέχ. Έκδοσης 2015.

Συναφή επιστημονικά περιοδικά

1. https://www.e-forologia.gr
2. http://astbooks.gr

The objectives of this lesson are:

• To demonstrate the various economic-mathematical patterns of Regional Economic Growth and Development, in a Greek, European and International context.
• To analyze the scientific background of Economic Growth.
• To describe and analyze statistical reports – research concerning the Greek economic reality, within the framework of the European Union and the European Economic Cooperation and Regional Development data, based on the international standards of economic development and regional economic and their applications .

Upon completion of the course students should be able to:

• To understand the scientific weaknesses of the existence of a single and universal theory of Economic Growth.
• To know the wide and complex scope of the scientific subject and the existence of its multidimensional and interdisciplinary approach.
• To understand the need to monitor modern developments of Regional Economics and the applications of development policy in Business Administration, in order to evaluate the available options in making the relevant business decisions.
• To understand the need to use and systematically apply advanced mathematical and statistical methodsfor investment decisions.

to be filled

• Economic Concepts of Regional Economics.
• Frameworks of Regional Economic Analysis.
• Quantitative Analysis and Measurement of Regional Inequalities and Relationships.
• Regional Inequalities in Greece, Europe and the International Environment.
• Economic Theories of Regional Economic Development.
• Place of Business Establishment.
• Economic Growth and Development, in the international environment. Theoretical approaches and applications in Greece and abroad, International Business Investments and Development Impacts.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Σ. Πολύζος, «Περιφερειακή Ανάπτυξη» (K.E.: 7648530), Εκδόσεις Κριτική Α.Ε., 1^η Έκδοση, Αθήνα 2011, ISBN: 978-960-218-730-2.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. P. McCANN, «Αστική & Περιφερειακή Οικονομική» (Κ.Ε.: 59367874), Εκδόσεις Κριτική Α.Ε., 2^η Έκδοση, Αθήνα 2016, ISBN: 978-960-586-141-4.
2. Λ. Λαμπριανίδης, «Οικονομική Γεωγραφία» (Κ.Ε.: 22767841), Εκδόσεις Πατάκη, 2^η Έκδοση, Αθήνα 2012, ISBN: 978-960-16-4618-3.

Συναφή επιστημονικά περιοδικά

1. ΕΚΘΕΣΕΙΣ ΤΡΑΠΕΖΑΣ ΤΗΣ ΕΛΛΑΔΟΣ (ΙΔΡΥΜΑΤΙΚΗ ΒΙΒΛΙΟΘΗΚΗ-ΙΣΤΟΣΕΛΙΔΑ).
2. ΜΕΛΕΤΕΣ ΕΠΙΜΕΛΗΤΗΡΙΩΝ (ΙΔΡΥΜΑΤΙΚΗ ΒΙΒΛΙΟΘΗΚΗ-ΙΣΤΟΣΕΛΙΔΕΣ).
3. ΜΕΛΕΤΕΣ ΙΟΒΕ/ΚΕΠΕ/ΤΡΑΠΕΖΩΝ/ΟΙΚΟΝΟΜΙΚΩΝ ΟΡΓΑΝΙΣΜΩΝ (I.M.F., UN, EU, etc) (ΙΔΡΥΜΑΤΙΚΗ ΒΙΒΛΙΟΘΗΚΗ – ΣΥΓΓΕΝΕΙΣ ΑΚΑΔΗΜΑΪΚΕΣ ΒΙΒΛΙΟΘΗΚΕΣ – ΔΙΑΔΑΝΕΙΣΜΟΣ-ΣΧΕΤΙΚΕΣ ΕΛΛΗΝΙΚΕΣ – ΕΥΡΩΠΑΪΚΕΣ & ΔΙΕΘΝΕΙΣ ΙΣΤΟΣΕΛΙΔΕΣ).

The course aims at providing students with the necessary knowledge and techniques for dealing with Special Accounting Issues, as well as specialized cases that are not fully covered by the material of the Accounting courses taught. Specifically, upon successful completion of the course, students are expected to have:

• Knowledge so they can: recognize the reasons and the method of dissolution and liquidation of one of the most important forms of company, the Limited Liability Company (S.A.) and understand and distinguish the differences between IFRS and IPSAS which are the next step for the accounting upgrade of the Public sector in Greece in the coming years.
• In addition, they will have skills so they can manage various important issues in Banking accounting and apply the Greek Accounting Standards to hotel units and related activities such as tourist offices, car rental companies, catering accommodation and others.
• Students will also have the ability to express an opinion on special (accounting) issues that concern accounting and auditing science.

to be filled

• Introduction to business types and special categories.
• Solution and Liquidation by category (Irregularities that are not reasons for solution, Liquidators S.A.).
• Public Sector Accounting (Analysis).
• International Public Sector Accounting Standards (IPSAS).
• Bank accounting: Overdue and Doubtful Grants.
• Bank accounting: Assets from Auctions.
• Hotel accounting: Main Courante.
• Hotel accounting: VAT.
• Intra-group transactions.
• Electronic invoices (my Data) – The transition.
• Summary on special accounting topics.
• Money laundering.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Γαρεφαλάκης Α., Πασσάς Ι., Ταμπουρατζή Ε., Καγιάς Π., Σπινθηρόπουλος Κ., (2020), «Ελληνικά και Διεθνή Πρότυπα Χρηματοοικονομικής Αναφοράς», Διαθέτης (Εκδότης): ΑΛΕΞΑΝΔΡΟΣ Σ. Ι.Κ.Ε.
2. Γαρεφαλάκης Α., Λεμονάκης Χ., (2019) «Ειδικά Θέματα Λογιστικής», Διαθέτης (Εκδότης): ΑΛΕΞΑΝΔΡΟΣ Σ. Ι.Κ.Ε.

ΕΠΙΠΛΕΟΝ ΥΛΙΚΟ

1. Σημειώσεις του διδάσκοντα.

Συναφή επιστημονικά περιοδικά

1. The Accounting Review.
2. Accounting, Organizations and Soxiety.
3. Εuropean Accounting Review.
4. Journal of Accounting and Economics.
5. Journal of Accounting Research.
6. Review of Accounting Studies.
7. Contemporary Accounting Research.

The purpose of the course is for students to understand:

• The distinction between internal and external auditing, as well as the organizational function of auditing.
• The possible causes of discrepancies between planned and executed activities.
• The verification methodology.
• The functional organization of the internal audit function.
• The inclusion of internal auditing in the organization of a business.
• How to prepare audit methods for all levels of the organizational operation of businesses.

Upon successful completion of the course, the student will be able to:

• Plan the operation of the internal audit.
• Design the operating rules of internal audit in various categories of companies, in various management systems and in various economic sectors.
• Perform individual audit activities and verifications.
• Effectively use deviation identification tools.

to be filled

• Definition and meaning of auditing.
• Audit distinctions and categories of auditors.
• Audit project monitoring bodies.
• Internal control framework and internal control standards.
• Audit procedures.
• Asset control.
• Control of participants and securities.
• Inventory control.
• Claims control.
• Control of changes in net worth.
• Liability control.
• Checking provisions for risks and expenses.
• Control of cost of goods sold and cost of goods sold.

Συγγράμματα

1. ΕΛΕΓΚΤΙΚΗ ΕΣΩΤΕΡΙΚΟΣ ΕΛΕΓΧΟΣ – ΘΕΩΡΙΑ ΚΑΙ ΕΦΑΡΜΟΓΕΣ Συγγραφείς: ΝΕΓΚΑΚΗΣ ΧΡΗΣΤΟΣ,ΤΑΧΥΝΑΚΗΣ ΠΑΝΑΓΙΩΤΗΣ Έτος Τρέχ. Έκδοσης 2017.
2. ΕΛΕΓΚΤΙΚΗ Συγγραφείς: ΓΕΩΡΓΙΟΣ ΑΛΗΦΑΝΤΗΣ Έτος Τρέχ. Έκδοσης  2018.
3. Εσωτερικός Έλεγχος Συγγραφείς: Δημήτριος Βασιλείου, Νικόλαος Ηρειώτης, Μάριος Μενεξιάδης, Δημήτριος Μπάλιος  Έτος Τρέχ. Έκδοσης 2017.

Συναφή επιστημονικά περιοδικά

1. Journal of Accounting, Auditing and Finance.

The course aims to acquaint the students with specific topics of statistical analysis. Upon successful completion of the course, the student should be able to:

• estimate models with more than one independent variable,
• collect and analyze a set of quantitative or qualitative data,
• perform qualitative and quantitative analysis of primary or secondary data using statistical packages,
• estimate with the use of real statistical data any relationship that exists between these data,
• manage a large amount of data to investigate and solve economic, demographic, business problems,
• search and study the Greek and foreign literature regarding the topics they have been taught and to be able to write a comprehensive statistical paper.

to be filled

• Empirical models of behavior analysis in management and economics: Simple and multiple linear models. Least squares method. Rate estimation. Properties of estimated coefficients, hypothesis testing, data variance estimation. Expected prices. R^2, F test. Applications using statistical packages.
• Analysis of variance-covariance: Analysis of variance by a ranking criterion (factor)-Conditions for its application. Testing for equality of pairwise means (multiple comparisons of means) in one-criterion analysis of variance. Variation analysis according to two classification criteria (factors) – Conditions for its application. Testing for equality of pairwise means (multiple comparisons of means) in two-criteria analysis of variance. Choosing the best regression, forward, backward, stepwise methods, all possible regressions.
• Categorical data analysis: Types of categorical variables, 2×2 correlation matrices, measures of correlation in 2×2 and (rxc) correlation matrices. Linear regression with categorical independent variables.
• Nonparametric controls: Selection criteria and tradeoffs between parametric and nonparametric procedures. Hypothesis tests for 1 or 2 independent samples, hypothesis tests for 2 dependent samples, correlation tables. Basic non-parametric tests (the Wilcoxon test, the Mann-Whitney test, the Kruskal-Wallis test, etc.). Case studies and analysis of real data sets from various disciplines (Finance, Marketing, Social Sciences).
• Indicators and Official Statistics: Introduction, indicators, indicators, simple and complex figures, base, change of base, selection of items, applied indexes in Greece, consumer price indexes, wholesale sales, deflation, National Accounts-Sources of Statistics, Statistics of employment, unemployment and wages, family budget surveys.

Συγγράμματα

1. Γναρδέλης, X. (2019). «Εφαρμοσμένη Στατιστική», Αθήνα: Εκδόσεις Παπαζήση.
2. Δημητριάδης, E. (2017). «ΣΤΑΤΙΣΤΙΚΗ ΕΠΙΧΕΙΡΗΣΕΩΝ ΜΕ ΕΦΑΡΜΟΓΕΣ ΣΕ SPSS ΚΑΙ LISREL». Αθήνα: Εκδόσεις Κριτική.
3. Τζωρτζόπουλος, Π. και Α. Λειβαδά (2012). «ΑΡΙΘΜΟΔΕΙΚΤΕΣ ΚΑΙ ΕΠΙΣΗΜΕΣ ΣΤΑΤΙΣΤΙΚΕΣ». Αθήνα: Εκδόσεις Οικονομικό Πανεπιστήμιο Αθηνών.
4. Aczel, Α. και Sounderpandian (2013). «Στατιστική σκέψη στον κόσμο των επιχειρήσεων». Λευκωσία: Εκδόσεις για την ελληνική γλώσσα Broken Hill Publishers LTD.
5. Field, A. (2016). «Η Διερεύνηση της Στατιστικής με τη Χρήση του SPSS της IBM». 1η Ελληνική έκδοση από την 4η Αγγλική. Αθήνα: Εκδόσεις Προπομπός.
6. Keller, G. (2010). «Στατιστική για Οικονομία & Διοίκηση Επιχειρήσεων». 8^η Έκδοση. Θεσσαλονίκη: Εκδόσεις Επίκεντρο.

The objectives of this lesson are to demonstrate both the role and importance of the law in business activities and in commercial and business transactions. Upon completion of the course students should be able:

• To know the rules of law that regulate private legal relationships.
• To understand the legal framework that governs Public Administration as well as the administrative issues concerning the State’s relations with natural and legal persons.

• to be filled.

• Introduction to Law
• Collective Business Activity of persons.
• Collective Business Activity of funds: LLC.
• Collective Business Activity of funds: S.A.
• Bankruptcy.
• Checks and promissory notes
• Dependent and Independent Work.
• Professional organizations.
• Environmental Protection.
• Consumer Protection.
• Protection of Free Competition.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Εισαγωγή στο Δίκαιο των Επιχειρήσεων [12467715 ], Ρόκας Ιωάννης, ISBN: 978-960-8249-77-6, Διαθέτης (Εκδότης): ΓΕΩΡΓΙΑ ΣΩΤ. ΜΠΕΝΟΥ.
2. Δίκαιο εμπορικής δραστηριότητας και των φορέων άσκησής της [729], Σπηλιόπουλος Οδυσσέας, ISBN: 978-960-6619-34-2, (Εκδότης): ΜΑΡΙΑ ΤΣΑΚΟΥΡΙΔΟΥ & ΣΙΑ Ο.Ε.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. Απ. Γεωργιάδη « Γενικές Αρχές Αστικού Δικαίου » εκδ.  Σάκκουλα  1997.
2. Αστ. Γεωργιάδη « Ενοχικό Δίκαιο ( Γενικό Μέρος ) »  εκδ. Σάκκουλα 2000.
3. Π. Αγαλλοπούλου « Βασικές έννοιες Αστικού Δικαίου Ι & ΙΙ ».
4. Επαμεινώνδας Π. Σπηλιωτόπουλος, «Εγχειρίδιο Διοικητικού Δικαίου» εκδόσεις Αντ. Σάκκουλα, 2001.
5. Αναστάσιος Τάχος, «Διοικητικό – Οικονομικό Δίκαιο», εκδ. Σάκκουλα, 1985.
6. Δαγτόγλου Π., «Γενικό Διοικητικό Δίκαιο», εκδόσεις Σάκκουλα, 1984.
7. Θεμιστοκλής Κόντης, «Εισαγωγή στη Δημόσια Διοίκηση», εκδόσεις Σύγχρονη Εκδοτική.
8. Γεώργιος Ρούσης, «Εισαγωγή στη θεωρία της Δημόσιας Διοίκησης», εκδόσεις Gutenberg, Αθήνα, 1984.
9. Εισαγωγή στο διεθνές επιχειρησιακό δίκαιο, [34449] Μορτόπουλος Κωνσταντίνος Δ., ISBN: 978-960-445-435-8Τύπος:  ΕΚΔΟΣΕΙΣ ΣΑΚΚΟΥΛΑ ΑΕ.

Συναφή επιστημονικά περιοδικά

1. Νομικό Βήμα.

The objectives of this lesson are:

• To present the particularities and characteristics of Small and Medium Enterprises.
• To demonstrate the role and importance of small and medium business activity for the Economy, healthy Competition, Employment.
• To teach students the effective Management of Small and Medium Enterprises and dealing with their problems.
• To describe and analyze basic concepts of entrepreneurship and the management of small and medium enterprises.

In this context, students will familiarize themselves with important topics that are necessary for the successful creation and operation of a small and medium-sized business such as, among others, the business plan, leadership, human resource management and Marketing. Upon completion of the course students should be able:

• To understand the particularities of Small and Medium Enterprises.
• To be able to adapt the Management Principles to the special needs and characteristics of M.M.E.
• To apply differentiation strategies from large companies as well as simple management techniques and methods related specifically to organization, planning, financing, Marketing, etc.).
• To know the alternative sources of financing of SMEs and their support programs.
• To implement media promotion methods on the internet.
• To understand the concepts of entrepreneurship as well as creativity and innovation.
• To develop skills related to effective leadership behavior in the context of the operation of a small and medium-sized enterprise.

to be filled

Knowledge of M.M.E., the Importance and Role of M.E. development of SMEs, Modern forms of financing, marketing in small businesses, Entrepreneurship with planning, , the human power in SMEs, Digital transformation in SMEs.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Γ. Πάσχος – N. Γιοβάνης. «Διοίκηση Μικρομεσαίων Επιχειρήσεων», Β ‘ΕΚΔΟΣΗ, εκδόσεις ΕΧΕΔΩΡΟΣ, Θεσσαλονίκη  2012.
2. Scarborough Ν., «Επιχειρηματικότητα και Διοίκηση Μικρομεσαίων Επιχειρήσεων» , εκδόσεις ΙΩΝ, 2016, Αθήνα.
3. Greene, F., Storey, D.  «Επιχειρηματικότητα για μικρές και μεσαίες επιχειρήσεις», εκδόσεις Κριτική, 2011, Αθήν
4. Π.Κυριαζόπουλος-Κ.Τερζίδης. «Διοίκηση Μικρομεσαίων Επιχειρήσεων στην 3η  Βιομηχανική Επανάσταση»   Εκδόσεις Σύγχρονη Εκδοτική,  Αθήνα 2000.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. Ε. Meyer- K. Allen. «Επιχειρηματικότητα και διοίκηση μικρομεσαίων επιχειρήσεων», Εκδόσεις Έλλην, Αθήνα 2004.
2. Frazelle, « Supply Chain Strategy, Second Edition: Unleash the Power of Business Integration to Maximize Financial, Service, and Operations Performance :», 2017, McGraw- Hill.
3. Heldman,   « PMP Project Management Professional exam Study Guide», 2016, John Wiley and Sons Inc.
4. Longnecker, Carlos Moore, J.William Petty. « Μάνατζμεντ μικρομεσαίων επιχειρήσεων, 2η Εληνική έκδοση », εκδόσεις Έλλην, Αθήνα 2005.
5. Φ. Ψιμάρνη-Βούλγαρη- Κ Ζοπουνίδης. «Χρηματοοικονομική στρατηγική μικρομεσαίων επιχειρήσεων στην Ελλάδα», εκδόσεις Κλειδάριθμος, Αθήνα 2000.

The objectives of this lesson are:

• To present and develop the basic concepts of change management.
• To demonstrate the opportunities and possibilities offered by the proper arrangement and handling of changes in an organization.
• To provide information on the effective management of an organization when changes are attempted.

Upon completion of the course students should be able to:

• Recognize successful change and the dynamics behind it.
• Recognize why there is the possibility of failure during the transformation of an organization.
• Recognize how leaders’ vision and strategy are developed.
• Understand the importance of broadening the base of reforms.
• Know how short-term results are achieved.
• Recognize the techniques of consolidating the benefits and promoting further changes.
• Understand how the new methods are integrated into the organization’s philosophy.
• Understand the implications of change management for the 21st century.

to be filled

The transformation of an organization. Successful change and the dynamics behind it. The sense of necessity. The formation of the guiding coalition. Vision and strategy. The vision of change. Broadening the base of reforms. The short-term results. The benefits and further changes. New methods in the philosophy of the organization. The organization of the future. Leadership and continuous learning.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Kοtter J.P., (2001). Ηγέτης στις αλλαγές, Εκδόσεις ΚΡΙΤΙΚΗ.
2. ΒΑΚΟΛΑ Ε. Μ., ΚΑΤΣΑΡΟΣ Κ.Κ., (2020), ΔΙΟΙΚΩΝΤΑΣ ΤΙΣ ΑΛΛΑΓΕΣ ΣΤΙΣ ΕΠΙΧΕΙΡΗΣΕΙΣ, Εκδόσεις ΕΥΓΕΝΙΑ ΑΣΤ.ΜΠΕΝΟΥ.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. Kοtter, J.P., (2012). Leading Change,  Harvard Business Review Press.
2. Ρωσσίδης, Γ., Ασπρίδης, Γ., Μπελιάς, Δ. (2019), Διαχείριση Αλλαγών και Ηγεσία, Εκδόσεις Α. ΤΖΙΟΛΑ & ΥΙΟΙ Α.Ε.
3. Hiatt, J., Creasey, T., (2012), Change Management: The People Side of Change, Prosci Learning Center Publications; Second edition.
4. Abudi, G., (2017), Implementing Positive Organizational Change: A Strategic Project Management Approach, J. Ross Publishing.
5. Cameron, E., Green, M., (2012), Making Sense of Change Management: A Complete Guide to the Models, Tools and Techniques of Organizational Change. Kogan Page, Third Edition.

Συναφή επιστημονικά περιοδικά

1. Journal of Change Management.
2. Journal of Organizational Change Management.

The objectives of this lesson are:

• present the basic principles related to the administration of public organizations and their functions, as well as the main characteristics that differentiate the public sector from the private sector.
• distinguish the basic elements of public organizations, their forms and to be able to distinguish the advantages and disadvantages that they have during their operation in relation to private enterprises.
• evaluate and conclude which are the practices that promote the efficiency of the public sector.
• propose new tactics of development and control for the correct management of the public sector.
• recognize the structure, selection, appointment and evaluation procedures of the staff of public organizations.
• make students aware of the obligations, limitations, rights, service changes and disciplinary offenses referred to civil servants.
• distinguish the administration of the Local Self-Governing Organizations of Grade A and Grade B.
• know the way of electing the elected bodies, the responsibilities and obligations of the elected bodies, as well as the members of their Councils.
• make students aware of the composition and responsibilities of the main Committees operating in Grade A and Grade B Local Government Areas.

Upon completion of the course students should be able to:

• To recognize the differences that exist between public administration and public organizations, public and private enterprises, as well as public and private administration.
• Determine the way of planning by defining the objectives and the policies pursued.
• Describe the organization of public organizations and the peculiarities they present.
• Know the importance and the procedure, regarding the decision-making in the public sector, to deal with the current problems.
• Recognize the characteristics and effectiveness of the correct and rational direction exercised, within the framework of the development policy of the organizations. The importance and development of leadership in managing the right decisions.
• Determine the importance of evaluating the work of public servants.
• Describe the constitution and responsibilities of the Local Self-Governing Organizations of Grade A and B.

to be filled

The concept of organizations and businesses. The services provided. Differences between private and public organizations. The application of programming in public organizations. The organizational function. The process and stages for making the appropriate decisions. The decision-making bodies. The concept and the process of applying control. The applied audit techniques and the effectiveness of audit in public organizations. The managerial function in the public sector. The importance of leadership in Public Organizations in the functions of Administration. Planning, Responsibilities and obligations, selection and staffing, training, evaluation, rules and relevant legislation. Presentation of the structure, organization and operation of the Organizations operating in Greece. Functioning of Local Self-Government Organizations of Grade A and B.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Μουζά-Λαζαρίδη A.M. (2020), Διοίκηση Οργανισμών, Εκδόσεις ΜΑΡΚΟΥ ΚΑΙ ΣΙΑ Ε.Ε.
2. Κτιστάκη Σ. (2020), Εισαγωγή στη δημόσια διοίκηση, Εκδόσεις Α.ΠΑΠΑΖΗΣΗΣ ΜΟΝΟΠΡΟΣΩΠΗ ΙΔΙΩΤΙΚΗ ΚΕΦΑΛΑΙΟΥΧΙΚΗ ΕΤΑΙΡΕΙΑ.
3. Δικαίος Κ. Καρμπέρης Α. Πολύζος Ν. (2017), Εκδόσεις Γ. ΔΑΡΔΑΝΟΣ – Κ. ΔΑΡΔΑΝΟΣ Ο.Ε.
4. Μαντζάρης Ι. (2017), Σύγχρονο management Επιχειρήσεων και Οργανισμών, Εκδόσεις ΚΑΠΟΥΡΤΖΟΥΔΗ ΜΑΡΙΑ.
5. Καταραχιά Α. Πιτόσκα Η. (2020), ΜΑΝΑΤΖΜΕΝΤ, Εκδόσεις ΔΙΣΙΓΜΑ ΙΚΕ.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. Καλογεροπούλου Μ., Μουρδουκούτας Π., (2010). Υπηρεσίες Υγείας: Οργάνωση και Διοίκηση, Αποδοτικότητα, Ποιότητα, Εκδόσεις ΚΛΕΙΔΑΡΙΘΜΟΣ ΕΠΕ.
2. Κριεμάδης Α, Χρηστάκης Μ., (2009). Αρχές και πρότυπα μάνατζμεντ για τη δημόσια διοίκηση και τους μη κερδοσκοπικούς οργανισμούς, Εκδόσεις ΝΟΜΙΚΗ ΒΙΒΛΙΟΘΗΚΗ ΑΕΒΕ.
3. Μιχαλόπουλος Ν. (2018). Πρότυπα δημόσιας διοίκησης, Εκδόσεις Α.ΠΑΠΑΖΗΣΗΣ.
4. Μακρυδημήτρης Α, Πραβίτα Μ.Η., (2012), Δημόσια διοίκηση, Εκδόσεις Σάκκουλας Εκδόσεις Α.Ε.
5. Ρωσσίδης Ι. (2013). Εφαρμογές του Επιχειρησιακού Μάνατζμεντ στην Ελληνική Δημόσια Διοίκηση, Εκδόσεις Σταμούλη Α.Ε.
6. Κτιστάκη Στ. (2014). Εισαγωγή στην δημόσια διοίκηση, Εκδόσεις Παπαζήση.

Συναφή επιστημονικά περιοδικά

1. Public Administration.
2. International Journal of Public Administration.
3. Journal of Public Administration and Policy Research.

The course shows how social media fits into and complements the marketer’s toolbox. The course material aims to combine essential theory with practical applications. It includes topics on strategic social media marketing planning, marketing communications applications, synthesizing and customizing social media data to provide deeper insights into consumer behavior.

Upon successful completion of this module, the student will be able to:

• Determine social identity.
• Support the networked business world.
• Describe and classify the motivations and opinions that influence social media activities.
• Compose social media sections.
• Manage social media for consumer research.
• Evaluate social media.

to be filled

• Social Consumers.
• Segmentation and Targeting with Social Media.
• Social Identity.
• Networked World: The Use of Social Media.
• Motivations and Attitudes Affecting Social Media Activities.
• Social Media Sections.
• The Networked Community.
• Social Posting.
• Social Media for Deeper Consumer Knowledge.
• The Role of Social Media in Research.
• Primary Research in Social Media.
• Social Data Management.
• Social Dissemination of the message.

Συγγράμματα

1. Social Media Marketing – Μάρκετινγκ με μέσα κοινωνική Δικτύωσης, Συγγραφέας: Tracy L. Tuten, Michael R. Solomon, Μεταφραστής: Μαρία Κωνσταντοπούλου, Εκδόσεις Δίαυλος, 2016.
2. Solomon M., Συμπεριφορά Καταναλωτή, Εκδόσεις Tziola, 2018.

Συναφή επιστημονικά περιοδικά

1. Journal of Consumer Research.
2. International Journal of Consumer Studies – Wiley.
3. Journal of Consumer Behaviour – Wiley.
4. Journal of Consumer Psychology – Elsevier.
5. International Journal of Interactive Multimedia and Artificial Intelligence.
6. Journal of Interactive Marketing.

The course seeks to enrich students’ existing knowledge in business communication and public relations with specialized related topics and exercises. The course material aims for students to get to know, become familiar with, learn or deepen the ways and techniques by which the executives of an organization can communicate and build relationships more effectively and solve problems in the context of an organization’s operation both with employees, as well as with public groups that belong to its external environment.

Upon successful completion of the course, students should:

• Understand the various forms of business communication.
• Know and understand the characteristics and differences of interpersonal and mass communication.
• Distinguish and understand the characteristics of direct and indirect communication.
• Know and understand the forms, characteristics and techniques of verbal and non-verbal communication.
• Understand the ways of preventing and communicating a crisis.
• Know what forms of negotiation exist and how they can negotiate effectively.
• Understand the forms and ways of dealing with conflicts and internal confrontations in an organization.
• Understand what types of events exist and how they can organize them effectively.
• Know how to write press releases and draft business documents.

to be filled

• Forms of communication.
• Interpersonal and mass communication.
• Direct and indirect communication.
• Verbal communication.
• Non verbal communication.
• Crisis management.
• Negotiations.
• Managing conflicts and internal disputes.
• Organization of events.
• Writing press releases and other business documents.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Κοτζαϊβάζογλου, Ι και Δ. Πασχαλούδης (2008) Οργανωσιακή Επικοινωνία, Η Επικοινωνία για Επιχειρήσεις και Οργανισμούς. Αθήνα: Πατάκης.
2. Seitel, F. (2018). Δημόσιες Σχέσεις: Θεωρία και Εφαρμογές. Αθήνα: Broken Hill.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. Adler, R., Rodman,and du Pre, A. (2013). Understanding Human Communication, 12th ed. New York: Oxford University Press.
2. Argenti, P.A. (2006). Corporate Communication, 3rd edition. Boston, Massachussets: McGrawHill.
3. Baskin O., C. Aronoff, D. Lattimore (2000). Δημόσιες σχέσεις: Το επάγγελμα και η άσκησή του. Αθήνα: Παπαζήσης.
4. Bivins, T. (2008). Public Relations Writing: The Essentials of Style and Format, 8^th Edition. International Edition: McGraw Hill.
5. Boveé C.L., Thill, J.V. (2010). Business communication today, 10th Edition. Saddle River, NJ: Prentice Hall International Inc.
6. Caywood, C. (2012). The Handbook of Strategic Public Relations and Integrated Marketing Communications, 2^nd ed. New York: McGraw Hill.
7. Hahn, T.H. (2014). The Art of Communicating. HarperOne.
8. Κουτούπης Θ. (1992). Πρακτικός Οδηγός Δημοσίων Σχέσεων, 3η Έκδ. Αθήνα: Ν.Σ. Γαλαίος και Σία Ο.Ε.
9. Μαγνήσαλης Κ. (2002). Δημόσιες Σχέσεις. Θεωρία και τεχνική των σχέσεων με το κοινό. Αθήνα: Interbooks
10. Φαναριώτης Π. (2010). Επιχειρησιακή επικοινωνία: εισαγωγή στη θεωρία και τεχνική της σύγχρονης επιχειρησιακής επικοινωνίας. Αθήνα Σταμούλης.

Συναφή επιστημονικά περιοδικά

1. Journal of Communication.
2. European Journal of Communication.
3. Corporate Communications: An International Journal.
4. Corporate Reputation Review.
5. Journal of Communication Management.
6. Journal of Contingencies and Crisis Management.
7. Journal of Change Management.
8. Public Opinion Quarterly.
9. Public Relations Review.
10. Journal of Public Relations Research.
11. International Journal of Public Opinion Research.

The objectives of the course are:

• To show the use of sports as a marketing tool for other products.
• To present the marketing of sports products.
• To present emerging considerations related to both marketing and sports marketing.

Upon completion of the course students should be able to:

• Know the marketing tools (eg survey, segmentation) for sports marketing.
• know the perspectives of participants and spectators as consumers of sport.
• Understand marketing mix options for sports products.

to be filled

• Introduction and marketing through sports.
• Market segmentation in sports management.
• The consumer profile in sports management.
• Sports Marketing.
• Marketing sports teams.
• Marketing of sporting events.
• Emerging issues in sports marketing.

Συγγράμματα

1. Sports Marketing, 2nd edition, by Sam Fullerton, McGraw-Hill/Irwin, 2010. (ISBN-13 978-0-07-338111-4).
2. Marketing: An Introduction, 8th edition, by Gary Armstrong and Philip Kotler, Pearson Prentice-Hall, 2007.

The use of ICT in public services in combination with organizational changes and new staff skills can lead to the improvement of the provision of public services, the strengthening of democratic processes, the increase of the operational efficiency of the public sector itself at all levels, the fight against bureaucracy and corruption and the support of the policies carried out by the public sector for the benefit of the citizens. In this context, the course is an introduction to e-government and the transformation of public administration through it. It provides students with the knowledge and skills to leverage innovative applications of IT in government. It studies the technological and organizational background of e-government. It gives the knowledge for the strategic implementation of e-government projects. It studies the legislative framework, the impact of gaps and security issues in e-government environments.

Upon completion of the course, students should:

• Know in what ways the internet has changed the way the government and individual public bodies communicate with citizens.
• Demonstrate the main problems of public administration in the information society.
• Present the basic functions of public administration and the redesign of administrative processes and how the internet has transformed and enhanced the democratic process.
• Explore e-government models and adapt to e-government developments.
• Evaluates electronic services and the use of digital media by government organizations and agencies.
• Know the standards and interoperability of e-government applications.
• Explain the importance of: knowledge management and electronic governance, e-democracy, e-participation, e-voting, electronic consultation.
• Discuss security and privacy issues, social acceptance of electronic processes, legal issues.
• Know and use social networking sites, microblogging and other participatory web applications for the benefit of e-government.

to be filled

• Lesson 1: Introduction to e-Government: A conceptual framework.
• Lesson 2: The e-Government Environment.
• Lesson 3: Interactions & E-Government Models.
• Lesson 4: E-Government Maturity.
• Lesson 5: Information Systems in Public Administration.
• Lesson 6: Electronic Democracy (e-Democracy) – Electronic Voting (e-Voting).
• Lesson 7: Electronic participation of citizens in decision-making (e-participation).
• Lesson 8: Electronic Collection of Signatures (e-petitions).
• Lesson 9: Electronic Government 2.0 (e-government 2.0).
• Lesson 10: Security Issues in e-Government Environments.
• Lesson 11: Legal issues in the information society and e-government.
• Lesson 12: European and National Interoperability Framework.
• Lesson 13: E-Government Case Studies.

Συγγράμματα

• Εισαγωγή στην ηλεκτρονική διακυβέρνηση. Πομπόρτσης Α.
• Ηλεκτρονική δημόσια διοίκηση. Αποστολάκης, Ι.,  Λουκής, Ε. και  Χάλαρης Ι.

Συναφή επιστημονικά περιοδικά

• Government Information Quarterly.
• Journal of E-Governance.
• The Electronic Journal of e-Government .

The objectives of this lesson are:

• To introduce the concepts of innovation and technology and highlight their importance in achieving business objectives.
• To analyze modern innovation management models and distinguish their characteristics.
• To analyze the current technological trends that are redefining the business environment and the characteristics and effects of new technologies.
• To provide students with knowledge and tools for the evaluation and selection of new technologies and innovation methods.

Upon completion of the course students should be able to:

• To know basic concepts of innovation and technology management.
• Understand the importance of technology and innovation for business success and gaining strategic advantage.
• Distinguish the characteristics of different methods/models of innovation development and management.
• To evaluate the effects that new technologies have on the operation of businesses and the working environment.
• Explain the success and failure factors in innovation and technology development efforts by businesses.
• Develop arguments for alternative and optimal ways of developing innovation and technology in businesses.

to be filled

• Introduction – Basic concepts of innovation and technology management.
• The environment of innovation and technology management: needs, challenges, limitations.
• The internal and external dimension of innovation and technology management.
• Development modes and types of innovation development.
• The importance of collaboration and networking in innovation development: The Open Innovation model.
• The strategic dimension of innovation: The disruptive innovation model.
• Product, process and business model innovation.
• The innovation management value chain.
• Technology development and management processes and models.
• Strategic management of technology development – methods of forecasting technological development.
• Fourth Industrial Revolution: significance and characteristics.
• The future of work.

Συγγράμματα

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Η στρατηγική διαχείριση της τεχνολογίας και της καινοτομίας, White Margaret A.,Bruton Garry D. 1η έκδ. 2010, Εκδόσεις Κριτική. Κωδικός Βιβλίου στον Εύδοξο: 11600.
2. Στρατηγική Διοίκηση Καινοτομίας, Tidd Joe, Bessant John, Εκδόσεις Broken, 2017.
3. Καινοτομία και Επιχειρηματικότητα, Bessant J. -Tidd J., Κουλουριώτης Δημήτρης (επιμ.), Εκδόσεις ΤΖΙΟΛΑ, έκδοση 3η, 2016. Κωδικός Βιβλίου στον Εύδοξο: 59382654.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. Διαχείριση Τεχνολογίας και Καινοτομίας, Δημήτρης Γεωργακέλλος, Σωτήρης Καρβούνης, Εκδόσεις Βαρβαρήγου 2015. Κωδικός Βιβλίου στον Εύδοξο: 50656491.
2. Διαχείριση της ανταγωνιστικής καινοτομίας Christiansen James, Εκδόσεις Επίκεντρο, 2009, Κωδικός Βιβλίου στον Εύδοξο: 14926.

Συναφή επιστημονικά περιοδικά

1. Journal of Technology Management & Innovation.
2. International Journal of Innovation and Technology Management.
3. International Journal of Innovation, Management and Technology.
4. Research-Technology Management.
5. Technovation.
6. Journal of Technology.
7. Research Policy.
8. European Journal of Innovation Management.
9. Journal of Engineering and Technology Management.
10. The Management of Innovation and Technology.
11. Journal of Innovation Management.
12. Journal of Product Innovation Management.
13. Journal of Open Innovation: Technology, Market, and Complexity.
14. Journal of Innovation and Entrepreneurship.
15. Journal of Entrepreneurship, Management and Innovation.
16. International Journal of Innovation.

The course introduces to the concepts of project managemet and aims at the understanding of the overall view of a project and the requirements for its effective implementation. It refers to methodologies of project managemet in the life cycle of a project. Finally, the aim of the course is the students’ understanding of the importance of project management in the modern economy.

Upon successful completion of the course, the student will be able to:

• Understand the basic and critical characteristics of the projects, their connection with general financial and operational objectives and the principles of the project life cycle.
• Understand the project management tools and techniques and how they are used to ensure successful completion of projects on time and within budget.
• Distinguish the key roles in a real or case study project and to appreciate the role of the interested parties in the implementation of the project.
• Use project management methodologies to identify key elements such as critical path, dependencies and a realistic schedule.
• Analyze and calculates key project cost elements and their connection to the project schedule.
• Work with his classmates to create and present a plan in a project case study that includes project organization, allocation of key tasks, and basic project plans (Environment Analysis – Communications, Objectives, Work Structure Analysis, Scheduling, and Budget).

to be filled

• Basic concepts. Distinguish between projects and operations. Structures and context of the project.
• The phases and basic elements of project management.
• Object, Project Environment. Stakeholders.
• Project Organizations. Teams. Roles and responsibilities.
• Project Scope – Work Breakdown Structure – Change Management.
• Project Scheduling Techniques.
• Project Costing and Budgeting. Economic Evaluation of Projects.
• Analysis – Risk Management Plans.
• Project Success Criteria.

Συγγράμματα

1. Harvey Maylor, Διοίκηση Έργου, Εκδόσεις Κλειδάριθμος 3η έκδοση, 2005.
2. Shtub A. Bard J. Globerson S. (2008) Διαχείριση Έργων, Διεργασίες, Μεθοδολογία και Οικονομική Ανάλυση.