Business Strategy

General

• Code: 801
• Semester: 8th
• Study Level: Undergraduate
• Course type: Special Background
• Teaching and exams language: Greek
• Teaching Methods (Hours/Week): Lectures and Practice/Exercises (3)
• ECTS Units: 5
• Instructors: Konstantinidis Christos
• Exams Schedule:
  • 12/06/2024, 16:00 - 18:00:

Course Contents

• Definition and key concepts of business strategy: corporate mission, vision, strategic goals, strategies.
• The importance of business strategy.
• Strategic analysis of the external environment.
• Strategic industry analysis.
• Strategic analysis of the internal environment: Resource-capability theory.
• Evaluation tools of the company’s strategic position.
• Gaining competitive advantage: The business value chain.
• Types of business strategies: growth, retention, retreat strategies.
• Types of competitive advantage acquisition strategies: cost leadership, differentiation, focus strategy.
• Cooperation to achieve strategic goals: strategic alliances.
• Acquisitions and mergers.
• Business strategy implementation.
• The process of strategic planning.

Educational Goals

The objectives of the course are:

• To present the concepts and theories of strategy and strategic management.
• To present strategic management models, techniques and tools
• To highlight the importance of strategic management and cultivate strategic thinking in students.

Upon completion of the course students will be able to:

• To know the basic concepts of strategy and the modern theories of business strategy.
• To apply methods, techniques and tools of strategic analysis of the internal, sectoral and external environment of businesses.
• Identify and evaluate the general strategic choices of businesses.
• Interpret the competitive position of businesses and choose strategies to achieve a competitive advantage.
• Develop strategic thinking and plan and implement strategic actions.

General Skills

to be filled

Teaching Methods

• Face to face.

Use of ICT means

• Online guidance.
• Slides Projection in the classroom.
• Use of E-mail and onlne communication systems.
• Use of e-learning system (moodle).

Teaching Organization

Students Evaluation

to be filled

Recommended Bibliography

1. Johnson, G., Scholes, K., and Whittington, Βασικές Αρχές Στρατηγικής των Επιχειρήσεων. Εκδόσεις Κριτική, 2η έκδοση, 2016.
2. Στρατηγικη Σκεψη και Πρακτικη στον Κοσμο των Επιχειρησεων, Βασιλης ΠαπαδακηςΕκδόσεις Ψυχογιός, 2018. Κωδικός Βιβλίου στον Εύδοξο: 77119604.
3. Στρατηγικο Μανατζμεντ , Frank t. Rothaermel Εκδόσεις Rossili, 2017. Κωδικός Βιβλίου στον Εύδοξο: 68382389.

Related Research Journals

1. Journal of Competitiveness.
2. Strategic Management Journal.
3. Academy of Management Journal.
4. Strategic Entrepreneurship Journal.
5. Strategic Organization.
6. Journal of Business Strategy.
7. Journal of Strategy and Management.
8. Global Strategy Journal.
9. Business Strategy and the Environment.
10. Long Range Planning.
11. Journal of Family Business Strategy.
12. Journal of Economics and Management Strategy.
13. Cross Cultural and Strategic Management.
14. Journal of Strategic Marketing.
15. Technology Analysis and Strategic Management.
16. Journal of Small Business Strategy.
17. Review of International Business and Strategy.
18. Strategy and Leadership.
19. Academy of Strategic Management Journal.