Business Modelling

General

• Code: 702
• Semester: 7th
• Study Level: Undergraduate
• Course type: Special Background
• Teaching and exams language: Greek
• The course is offered to Erasmus students
• Teaching Methods (Hours/Week): Lectures and Practice/Exercises (3)
• ECTS Units: 5
• Course homepage: https://elearning.cm.ihu.gr/course/view.php?id=900
• Instructors: Fragidis Garyfallos

Course Contents

• Introduction to Business Modeling.
• The concept of business model.
• The components of the business model.
• Presentation and analysis of standard business models.
• Business model development methodology.
• Business environment analysis and requirements determination.
• Value proposition design.
• Creating a business model.
• Business model evaluation – standardization and verification.
• Business model transformation.
• Business model innovation.
• Business modeling and strategy.

Educational Goals

The purpose of the course is:

• To introduce students to the business model concept and business modeling processes.
• To present a methodology that covers all stages of business modeling, from the design of the value proposition to the evaluation and transformation of the business model.
• To familiarize students with the process of business modeling.

Upon completion of the course students will be able to:

• Know the concept of the business model as a basic tool for planning business action and strategy.
• Understand the concept of value proposition and the importance of business modeling for the successful planning of business actions.
• Know standard business models as guides for business action, analyze them into their components and evaluate their dynamics.
• Develop simple business models.
• Analyze and transform business models.
• Innovate in terms of the business model.

General Skills

to be filled

Teaching Methods

• Face to face.

Use of ICT means

• Online guidance.
• Slides Projection in the classroom.
• Use of E-mail and onlne communication systems.
• Use of e-learning system (moodle).

Teaching Organization

Students Evaluation

to be filled

Recommended Bibliography

1. Ανάπτυξη Επιχειρηματικών Υποδειγμάτωνm Osterwalder Alexander, Pigneur Yves, Εκδόσεις BROKEN HILL, 1η έκδοση, 2017. Κωδικός Βιβλίου στον Εύδοξο: 68373077.
2. Καινοτομια Επιχειρηματικου Προτυπου, Βαλβη Θεοδωρα, Βλιαμος Σπυρος, Καραγιαννης Ηλιας, Εκδόσεις ΔΙΣΙΓΜΑ, 2018. Κωδικός Βιβλίου στον Εύδοξο: 77118721.

Related Research Journals

1. Journal of Business Models.
2. Journal of Business Strategy.
3. Journal of Business Strategy information.
4. Journal of Competitiveness.
5. Journal of Small Business Strategy.
6. Journal of Business Innovation and Research.
7. International Journal of Business Innovation and Research.
8. Journal of Entrepreneurship and Business Innovation.
9. Journal of Creativity and Business Innovation.
10. International Journal of Business Excellence.