E-Commerce

General

• Code: 602
• Semester: 6th
• Study Level: Undergraduate
• Course type: Special Background
• Teaching and exams language: Greek
• The course is offered to Erasmus students
• Teaching Methods (Hours/Week): Lectures and Practice/Exercises (4)
• ECTS Units: 5
• Course homepage: https://elearning.cm.ihu.gr/course/view.php?id=91
• Instructors: Fragidis Garyfallos
• Exams Schedule:
  • 17/06/2024, 09:00 - 11:00:

Course Contents

1. Introduction to e-commerce.
2. Characteristics and trends of e-commerce.
3. Forms and models of e-commerce.
4. E-retail models: e-retail, community provider, content provider, portal, transaction intermediary, market maker, service provider.
5. Wholesale e-commerce models: e-distributors, e-suppliers, exchanges, industry consortium, private industry networks.
6. Online store development methodology: definition of goals and requirements, selection of hardware and software, system construction procedures.
7. Software Platforms and Online Store Tools
8. Mobile Online Store Development.
9. Payment systems in electronic commerce.
10. Security issues in e-commerce (risks and threats, security policy and system).
11. Customer privacy issues.
12. Career opportunities in e-commerce.

Educational Goals

The objectives of this lesson are:

• To introduce students to the concepts, trends, opportunities and critical success factors in the field of e-commerce.
• To familiarize students with the ways of developing commercial activities on the internet.
• To develop basic knowledge and skills in the development of e-commerce activities.
• To consolidate in the consciousness of students e-commerce as an area in which they can develop a career and business activity.

Upon completion of the course students should be able to:

• Know the critical issues for the successful development of business activity in the field of e-commerce.
• Know basic e-commerce concepts such as retail and wholesale e-commerce models and their characteristics.
• Recognize the current trends in the field of e-commerce, especially in relation to mobile e-commerce, social e-commerce).
• Understand the opportunities and risks involved in the digital world and develop strategies for developing e-commerce activities.
• Understand the key business objectives and technology requirements of developing an e-commerce presence.
• Plan business activities and alternative ways of presence in electronic commerce.
• Recognize security risks and threats in e-commerce and know ways to protect businesses and consumers.
• Understand the importance of personal data, the principles and more specific regulations of the General Data Protection Regulation.

General Skills

to be filled

Teaching Methods

• Face to face.

Use of ICT means

• Online guidance.
• Slides Projection in the classroom.
• Use of E-mail and onlne communication systems.
• Use of e-learning system (moodle).

Teaching Organization

Students Evaluation

to be filled

Recommended Bibliography

1. Ηλεκτρονικό Εμπόριο, Laudon Kenneth, Traver Carol Guercio, Παπασωτηρίου, 14η Έκδοση, 2018 (Κωδικός Βιβλίου στον Εύδοξο: 77112547).
2. Ηλεκτρονικό Εμπόριο: Εργαλείο διοίκησης και αξιοποίησης κοινωνικών δικτύων, Turban Efraim, Outland Jon, King David, ISBN: 9789925576524, 1η έκδοση, 2020, Broken Hill Publishers Ltd.
3. Ψηφιακές Επιχειρήσεις και Ηλεκτρονικό Εμπόριο: Στρατηγική, Υλοποίηση και Εφαρμογή, Dave Chaffey, 1η έκδοση 2016, Εκδόσεις ΚΛΕΙΔΑΡΙΘΜΟΣ.

Related Research Journals

1. International Journal of Electronic Business.
2. International Journal of Electronic Commerce.
3. Journal of E-commerce.
4. International Journal of Electronic Commerce Studies.
5. Electronic Markets.
6. Journal of Management Information System & E-commerce.
7. e-Service Journal.
8. Electronic commerce research.
9. Journal of Direct, Data and Digital Marketing Practice.
10. Journal of Electronic Commerce in Organizations.
11. Electronic Business Journal.
12. Information Systems and e-Business Management.