Courses

Business Communication

General

Course Contents

  • The importance of communication.
  • The way of thinking that required by effective communication.
  • Definition of concepts of communication and business communication.
  • The process of communication.
  • The means of interpersonal and mass communication.
  • Strategic communication planning.
  • Organizational identity and image.
  • Formation of culture and communication climate.
  • Internal communication.
  • External communication.
  • Interpersonal barriers to communication.
  • Organizational barriers to communication.

Educational Goals

The course seeks to clarify the ways in which an employee, an executive or a business or organization can communicate with the public, either at interpersonal or at mass level, in order to achieve their professional goals. The aim of the course is the get to know and familiarize themselves with human-social communication and, above all, business communication. It also seeks for students to learn ways and techniques by which the executives of an organization communicate more effectively and solve problems within the context of an organization’s operation.

Upon successful completion of the course, students should:

  • Understand the importance of communication for a business or organization.
  • Understand the way of thinking that effective communication requires.
  • Know and understand the concepts of human-social and business communication.
  • Distinguish the characteristics of communication media, as well as their selection criteria, and be able to assess which of them will be used by businesses and employees depending on the situation.
  • Understand the importance of strategic communication thinking for the success of an organization and develop a strategic communication plan.
  • Know the importance, how to form and the characteristics of a good organizational identity and image.
  • Understand the importance, the way of formation and the characteristics of the organizational culture and the communication climate.
  • Understand how a business or organization communicates within its internal environment.
  • Understand how a business or organization communicates with audience groups in its external environment.

General Skills

to be filled

Teaching Methods

  • Face to face.

Use of ICT means

  • Online guidance.
  • Slides Projection in the classroom.
  • Use of E-mail and onlne communication systems.
  • Use of e-learning system (moodle).

Teaching Organization

ActivitySemester workload
Lectures39
Assignment(s)21
Personal Study65
Total125

Students Evaluation

to be filled

Recommended Bibliography

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

  1. Κοτζαϊβάζογλου, Ι και Δ. Πασχαλούδης (2008) Οργανωσιακή Επικοινωνία, Η Επικοινωνία για Επιχειρήσεις και Οργανισμούς. Αθήνα: Πατάκης.
  2. Ασπρίδης, Γ, Τσέλιος, Δ. και Ρωσσίδης, Γ. (2018). Επιχειρησιακές Επικοινωνίες. Αθήνα: Εκδόσεις Κριτική.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

  1. Adler, R., Rodman, G. and du Pre, A. (2013). Understanding Human Communication, 12th ed. New York: Oxford University Press.
  2. Argenti, P.A. (2006). Corporate Communication, 3rd edition. Boston, Massachussets: McGrawHill.
  3. Boveé C.L., Thill, J.V. (2010). Business communication today, 10th Edition. Saddle River, NJ: Prentice Hall International Inc.
  4. Hahn, T.H. (2014). The Art of Communicating. HarperOne.
  5. Himstreet W.C., Baty W. M., Lehman C., Autrey, E. (2003). Επιχειρησιακές επικοινωνίες (Μετ.: Γ. Μπασουράκος, Ν. Σαρρής). Αθήνα: Έλλην.
  6. Guffey, M.E. and Loewy, D. (2010) Business Communication: Process and Product, 7th Edition. International: South-Western College Pub.
  7. Κόντης Θ. (1992) Επιχειρησιακές επικοινωνίες. Αθήνα: Σύγχρονη Εκδοτική.
  8. Locker, K. and Kaczmarek, S. (2010). Business Communication: Building Critical Skills. International: McGraw Hill.
  9. Μπόγκα – Καρτέρη , Κ. (2005). Επικοινωνία ανθρώπινη, επιχειρησιακή. Θεσσαλονίκη: University Studio Press
  10. Φαναριώτης Π. (2010). Επιχειρησιακή επικοινωνία: εισαγωγή στη θεωρία και τεχνική της σύγχρονης επιχειρησιακής επικοινωνίας. Αθήνα Σταμούλης.

Related Research Journals

  1. Journal of Communication.
  2. European Journal of Communication.
  3. Mass Communication and Society.
  4. Corporate Communications: An International Journal.
  5. Corporate Reputation Review.
  6. International Journal of Media Management.
  7. Journal of Communication Management.
  8. Journal of Contingencies and Crisis Management.
  9. Journal of Change Management.