Social Media Communication

General

• Code: Β03
• Semester: Κατ/νσης Χειμ Εξάμηνο
• Study Level: Undergraduate
• Course type: Specialization
• Teaching and exams language: Greek (English for Erasmus students)
• The course is offered to Erasmus students
• Teaching Methods (Hours/Week): Lectures and Practice/Exercises (3)
• ECTS Units: 5

Course Contents

• Digital communication.
• Communication models and social media.
• Communication strategy and social media.
• Social media identities and communities.
• Main social media.
• Communication on mobile devices.
• The economics of social media.
• Case studies.

Educational Goals

The course aims at presenting the concepts related to social media and electronic communication, that is pursued by using modern teaching methods, with case studies and presentations by executives of Greek and multinational companies dealing with electronic communication and social media. The student will be able to distinguish the forms and content of electronic communication and will be able to study, plan and develop the communication of a business or a cultural organization in social media by analyzing, synthesizing and evaluating the requirements for electronic communication and adoption of social media both in the Greek and in the global environment. The course includes topics on the role and objectives of communication, its relationship to the elements of the Marketing mix, the context in which communication operates, the forms and content of electronic communication, the study, design and development of a communication business in social media and assessing the requirements of electronic communication.

Upon successful completion of this module, the student will be able:

• To describe the features of communication and to recognize modern social media communication methods in order to be able to describe, classify and give examples of them.
• To explain and support explains the theories of communication.
• To create a communication plan in the information and knowledge society.

General Skills

to be filled

Teaching Methods

• Face to face.

Use of ICT means

• Online guidance.
• Slides Projection in the classroom.
• Use of E-mail and onlne communication systems.
• Use of e-learning system (moodle).

Teaching Organization

Students Evaluation

to be filled

Recommended Bibliography

1. ΚΑΒΟΥΡΑ Α (2016) ΕΠΙΚΟΙΝΩΝΙΑ ΚΑΙ ΔΙΑΦΗΜΙΣΗ ΣΤΑ ΜΕΣΑ ΚΟΙΝΩΝΙΚΗΣ ΔΙΚΤΥΩΣΗΣ, ΕΚΔΟΣΕΙΣ ΔΙΟΝΙΚΟΣ.
2. Social Media Marketing – Μάρκετινγκ με μέσα κοινωνική Δικτύωσης, Συγγραφέας: Tracy L. Tuten, Michael R. Solomon, Μεταφραστής: Μαρία Κωνσταντοπούλου, Εκδόσεις Δίαυλος, 2016.

Related Research Journals

1. International Journal of Interactive Multimedia and Artificial Intelligence.
2. Journal of Interactive Marketing.
3. International Journal of Internet Marketing and Advertising.