International Management and Marketing

General

• Code: Β05
• Semester: Κατ/νσης Χειμ Εξάμηνο
• Study Level: Undergraduate
• Course type: Specialization
• Teaching and exams language: Greek
• Teaching Methods (Hours/Week): Lectures (3)
• ECTS Units: 5
• Instructors: Papanikolaou Zacharias

Course Contents

• The concept of internationalization and globalization of markets.
• The International Environment: Legal, Technological, Accounting and Political Environment.
• The Role of Culture in International Business.
• International trade and international investment.
• International Strategic Management.
• Strategies for analyzing and entering into foreign markets.
• International Strategic Alliances.
• International Marketing.
• International Operations Management.
• International Financial Management.
• International Human Resources and Labor Relations Management.
• International Financial Markets & International Organizations.
• Ethical and Social Responsibility in International Business.

Educational Goals

The objectives of this lesson are:

• To convey to students the importance of the concepts of globalization and the internationalization of markets and economies as well as the internationalization of business activities.
• To present and analyze the effects of cultural values on business operations and to develop contemporary theories and practices of intercultural management.
• To highlight additional challenges facing international business.
• To describe the advantages and disadvantages of the internationalization of the company’s activities.

Upon completion of the course students should be able:

• To understand the concepts of globalization and internationalization.
• To know the main factors of the international economic environment, as well as the role and contribution to its operation and configuration.
• To understand the need to address the issues arising from national, cultural and linguistic differences and to develop relevant programs of action.
• To apply the strategies available to businesses to internationalize their activities.
• To develop ideas and arguments about the internationalization of businesses and their operation in international markets.

General Skills

to be filled

Teaching Methods

• Face to face.

Use of ICT means

• Online guidance.
• Slides Projection in the classroom.
• Use of E-mail and onlne communication systems.
• Use of e-learning system (moodle).

Teaching Organization

Students Evaluation

to be filled

Recommended Bibliography

1. Διεθνείς Επιχειρήσεις και Επιχειρηματικότητα, Ricky W. Griffin, M.W. Pustay (Δημήτρης Μανωλόπουλος, Παναγιώτα Σαπουνά – επιμέλεια) Τζιόλας, Έκδοση 8^η, 2018. Κωδικός Βιβλίου στον Εύδοξο: 77106780.
2. Διεθνής Επιχειρηματική Δραστηριότητα, Ball A. Donald, Geringer J. Michael, Minor S. Michael, McNett M. Jeanne, Εκδόσεις Επίκεντρο, 2014. Κωδικός Βιβλίου στον Εύδοξο: 22767619.
3. Η Διεθνοποιημένη Επιχείρηση τον Εικοστό Πρώτο Αιώνα, Μανωλόπουλος Δημήτριος, Μπιτζένης Αριστείδης, Εκδόσεις Interbooks, 2018. Κωδικός Βιβλίου στον Εύδοξο: 77121323.
4. Ιωάννης Χατζηδημητρίου «Διεθνείς Επιχειρηματικές Δραστηριότητες». Εκδόσεις Ανικούλα , Θεσσαλονίκη 2003.

Related Research Journals

1. Journal of International Management.
2. European Journal of International Management.
3. Journal of International Management Studies.
4. International Business Management.
5. International Journal of Management Reviews.