Sports Management and Marketing

General

• Code: Β13
• Semester: Κατ/νσης Εαρ Εξάμηνο
• Study Level: Undergraduate
• Course type: Specialization
• Teaching and exams language: Greek
• Teaching Methods (Hours/Week): Lectures and Practice/Exercises (3)
• ECTS Units: 5

Course Contents

• Introduction and marketing through sports.
• Market segmentation in sports management.
• The consumer profile in sports management.
• Sports Marketing.
• Marketing sports teams.
• Marketing of sporting events.
• Emerging issues in sports marketing.

Educational Goals

The objectives of the course are:

• To show the use of sports as a marketing tool for other products.
• To present the marketing of sports products.
• To present emerging considerations related to both marketing and sports marketing.

Upon completion of the course students should be able to:

• Know the marketing tools (eg survey, segmentation) for sports marketing.
• know the perspectives of participants and spectators as consumers of sport.
• Understand marketing mix options for sports products.

General Skills

to be filled

Teaching Methods

• Face to face.

Use of ICT means

• Online guidance.
• Slides Projection in the classroom.
• Use of E-mail and onlne communication systems.
• Use of e-learning system (moodle).

Teaching Organization

Students Evaluation

to be filled

Recommended Bibliography

1. Sports Marketing, 2nd edition, by Sam Fullerton, McGraw-Hill/Irwin, 2010. (ISBN-13 978-0-07-338111-4).
2. Marketing: An Introduction, 8th edition, by Gary Armstrong and Philip Kotler, Pearson Prentice-Hall, 2007.