Topics of Communication and Public Relations

General

• Code: Β12
• Semester: Κατ/νσης Εαρ Εξάμηνο
• Study Level: Undergraduate
• Course type: Specialization
• Teaching and exams language: Greek
• Teaching Methods (Hours/Week): Lectures and Practice/Exercises (3)
• ECTS Units: 5
• Prerequisite courses: (106) Business Communication, (406) Public Relations
• Course homepage: https://elearning.cm.ihu.gr/course/view.php?id=874
• Instructors: Papafloratos Triantafyllos
• Class Schedule:
  • Thu 15:00 - 18:00: Αίθουσα 104
  • Thu 15:00 - 18:00: Αίθουσα 104
• Exams Schedule:
  • 19/06/2024, 14:00 - 16:00:
  • 19/06/2024, 14:00 - 16:00:

Course Contents

• Forms of communication.
• Interpersonal and mass communication.
• Direct and indirect communication.
• Verbal communication.
• Non verbal communication.
• Crisis management.
• Negotiations.
• Managing conflicts and internal disputes.
• Organization of events.
• Writing press releases and other business documents.

Educational Goals

The course seeks to enrich students’ existing knowledge in business communication and public relations with specialized related topics and exercises. The course material aims for students to get to know, become familiar with, learn or deepen the ways and techniques by which the executives of an organization can communicate and build relationships more effectively and solve problems in the context of an organization’s operation both with employees, as well as with public groups that belong to its external environment.

Upon successful completion of the course, students should:

• Understand the various forms of business communication.
• Know and understand the characteristics and differences of interpersonal and mass communication.
• Distinguish and understand the characteristics of direct and indirect communication.
• Know and understand the forms, characteristics and techniques of verbal and non-verbal communication.
• Understand the ways of preventing and communicating a crisis.
• Know what forms of negotiation exist and how they can negotiate effectively.
• Understand the forms and ways of dealing with conflicts and internal confrontations in an organization.
• Understand what types of events exist and how they can organize them effectively.
• Know how to write press releases and draft business documents.

General Skills

to be filled

Teaching Methods

• Face to face.

Use of ICT means

• Online guidance.
• Slides Projection in the classroom.
• Use of E-mail and onlne communication systems.
• Use of e-learning system (moodle).

Teaching Organization

Students Evaluation

to be filled

Recommended Bibliography

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

1. Κοτζαϊβάζογλου, Ι και Δ. Πασχαλούδης (2008) Οργανωσιακή Επικοινωνία, Η Επικοινωνία για Επιχειρήσεις και Οργανισμούς. Αθήνα: Πατάκης.
2. Seitel, F. (2018). Δημόσιες Σχέσεις: Θεωρία και Εφαρμογές. Αθήνα: Broken Hill.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

1. Adler, R., Rodman,and du Pre, A. (2013). Understanding Human Communication, 12th ed. New York: Oxford University Press.
2. Argenti, P.A. (2006). Corporate Communication, 3rd edition. Boston, Massachussets: McGrawHill.
3. Baskin O., C. Aronoff, D. Lattimore (2000). Δημόσιες σχέσεις: Το επάγγελμα και η άσκησή του. Αθήνα: Παπαζήσης.
4. Bivins, T. (2008). Public Relations Writing: The Essentials of Style and Format, 8^th Edition. International Edition: McGraw Hill.
5. Boveé C.L., Thill, J.V. (2010). Business communication today, 10th Edition. Saddle River, NJ: Prentice Hall International Inc.
6. Caywood, C. (2012). The Handbook of Strategic Public Relations and Integrated Marketing Communications, 2^nd ed. New York: McGraw Hill.
7. Hahn, T.H. (2014). The Art of Communicating. HarperOne.
8. Κουτούπης Θ. (1992). Πρακτικός Οδηγός Δημοσίων Σχέσεων, 3η Έκδ. Αθήνα: Ν.Σ. Γαλαίος και Σία Ο.Ε.
9. Μαγνήσαλης Κ. (2002). Δημόσιες Σχέσεις. Θεωρία και τεχνική των σχέσεων με το κοινό. Αθήνα: Interbooks
10. Φαναριώτης Π. (2010). Επιχειρησιακή επικοινωνία: εισαγωγή στη θεωρία και τεχνική της σύγχρονης επιχειρησιακής επικοινωνίας. Αθήνα Σταμούλης.

Related Research Journals

1. Journal of Communication.
2. European Journal of Communication.
3. Corporate Communications: An International Journal.
4. Corporate Reputation Review.
5. Journal of Communication Management.
6. Journal of Contingencies and Crisis Management.
7. Journal of Change Management.
8. Public Opinion Quarterly.
9. Public Relations Review.
10. Journal of Public Relations Research.
11. International Journal of Public Opinion Research.