Courses

Tourist Marketing

General

Course Contents

  • The application of marketing in tourism.
  • Tourism marketing planning.
  • Tourism marketing research.
  • The analysis of the buying behavior of the tourist.
  • The tourist market.
  • The tourist product.
  • The pricing of the tourist product.
  • The distribution of tourist products.
  • The promotion of tourist products.
  • Advertising in tourism.
  • Public relations in tourism.
  • Personal selling in tourism.
  • Sales promotion in tourism.

Educational Goals

The course seeks to describe and acquaint students with the ways, means and methods by which businesses in the tourism industry can use the principles, techniques and methods of service marketing in order to build better relationships with consumers of the tourism product. It aims to help them understand the specifics of tourism marketing, as well as its role and importance in the development and promotion of the tourism product.

Upon completion of the course, students should:

  • understand the way in which marketing is applied in tourism and the particularities of tourism marketing.
  • understand the importance of tourism marketing in building relationships between businesses and consumers of the tourism product.
  • Develop a marketing strategy for tourism businesses.
  • Form a tourism product for a business, attractive to consumers.
  • Evaluate the ways and which media can promote a tourist product.

General Skills

to be filled

Teaching Methods

  • Face to face.

Use of ICT means

  • Online guidance.
  • Slides Projection in the classroom.
  • Use of E-mail and onlne communication systems.
  • Use of e-learning system (moodle).

Teaching Organization

ActivitySemester workload
Lectures39
Assignment(s)30
Personal Study56
Total125

Students Evaluation

to be filled

Recommended Bibliography

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

  1. Ηγουμενάκης, Ν. (2013). Τουριστικό Μάρκετινγκ στη Θεωρία και την Πράξη. Αθήνα: Φαίδιμος.
  2. Η Διαχείριση και το Μάρκετινγκ των Τουριστικών Προορισμών, ΧΡΗΣΤΟΣ ΒΑΣΙΛΕΙΑΔΗΣ, Εκδόσεις ΑΦΟΙ Θ. ΚΑΡΑΓΙΩΡΓΟΥ. 3η Έκδοση, 2017. Κωδικός Βιβλίου στον Εύδοξο: 68371459.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

  1. Bowie, D., F. Buttle (2011). Hospitality Marketing: Principles and Practice, 2nd Oxford, UK: Elsevier.
  2. Kotler, P., J. Bowen, J. Makens (2014). Marketing for Hospitality and Tourism. 6th International Edition: Pearson.
  3. Page,S. (2006). Εισαγωγή στον Τουρισμό: Το Τουριστικό Μάνατζμεντ στον 21ο αιώνα. Παπαζήση. Αθήνα.
  4. Πρωτοπαπαδάκης, Ι. (2013). Μάρκετινγκ Υπηρεσιών: Εφαρμογή στον Τουρισμό. Αθήνα: Σταμούλης.
  5. Reid, R.. D. C. Bojanic (2010). Hospitality Marketing Management, 5th International Edition: Wiley.

Related Research Journals

  1. Journal of Hospital Marketing & Public Relations.
  2. Journal of Hospitality and Leisure Marketing.
  3. Journal of Travel & Tourism Marketing.
  4. Journal of Vacation Marketing.
  5. Information Technology and Tourism.
  6. International Journal of Hospitality Management.
  7. Journal of Hospitality and Tourism Education.
  8. Tourism and Hospitality Planning.
  9. International Journal of Tourism Research.
  10. Tourism and Hospitality Research.