Courses

E-Business

General

Course Contents

  • Lesson 1: Introduction of E-BusinessQ Introductory concepts and definitions.
  • Lesson 2: Typical examples that changed the world (Amazon, ebay, Facebook, etc.). The unique features of e-business.
  • Lesson 3: Technological Environment. Basic Internet Technologies and Services.
  • Lesson 4: Domains of e-Business.
  • Lesson 5: E-Business Business Models (Architecture, Business Players, Benefits, Revenue). Classic E-Business Business Models.
  • Lesson 6: E-Business Strategies (Porter, Cost Leadership, Differentiation, Focus). Strategy Evaluation.
  • Lesson 7: Electronic Marketing. Market segmentation.
  • Lesson 8: Pricing. Price difference. Personalization.
  • Lesson 9: Electronic Advertising Methods. Online Advertising Strategies. Effectiveness.
  • Lesson 10: Electronic Customer Relationship Management (CRM).
  • Lesson 11: E-business on social media and mobile devices.
  • Lesson 12: Electronic transaction processing and security issues.
  • Lesson 13: Legal and ethical issues in e-business.

Educational Goals

The rapid development of the Internet, mobile phones, social media, technological infrastructure and electronic transactions have fundamentally changed the ways of doing business and communication between stakeholders, businesses, customers-consumers and the public body. E-business and e-commerce relate to the buying and selling of goods, services and information using electronic media, electronic communications, e-government, e-promotion of products and services, e-collaboration and strategy development. In this context, this course aims to introduce students to e-business, e-commerce and the administrative and business functions of the digital age. Students develop knowledge about E-Business and e-commerce infrastructures, e-business management and business models. They know e-business strategies and the development of online competitive advantage and organizational strategy – change management, assimilation of e-business within the organization. They study the e-business environment – legal, ethical and security issues as well as fundamentals in marketing, advertising and social media.

Upon completion of the course, students should be able to:

  • Understand the concepts of e-business and e-commerce.
  • Recognize and describe e-business and e-commerce technologies and analyze their business significance.
  • Understand the concept of business model, identify and describe electronic business models and their components and be familiar with examples of applications based on one or more models.
  • Plan the operation and development strategy of an electronic business that will lead it to success.
  • Know the basic categories of online advertising and marketing, describe how they work at a business level and evaluate techniques and strategies, the course of an advertising campaign and choose the appropriate KPIs.
  • Describe the technologies and techniques used in modern customer relationship management (CRM).
  • Be aware of security technologies and services to protect privacy and electronic transaction processing services.

General Skills

to be filled

Teaching Methods

  • Face to face.

Use of ICT means

  • Online guidance.
  • Slides Projection in the classroom.
  • Use of E-mail and onlne communication systems.
  • Use of e-learning system (moodle).

Teaching Organization

ActivitySemester workload
Lectures39
Practice/Exercises13
Assignment(s)25
Personal Study46
Total123

Students Evaluation

to be filled

Recommended Bibliography

  1. Ψηφιακές Επιχειρήσεις και ηλεκτρονικό εμπόριο, Chaffey D.
  2. Ηλεκτρονικό Εμπόριο. Επιχειρήσεις, Τεχνολογία, Κοινωνία, Laudon, C.K. Guercio-Traver, C.
  3. Ηλεκτρονική επιχειρησιακή δράση, Βαλσαμίδης, Σ.
  4. Ηλεκτρονικό επιχειρείν και μάρκετινγκ: καινοτόμα μοντέλα σε ψηφιακό περιβάλλον, Βλαχοπούλου Μ. Δημητριάδης, Σ.

Related Research Journals

  1. International Journal of Electronic Business.
  2. Electronic Business Journal.
  3. International Journal of e-Business Research.