Courses

Entrepreneurship and Business Planning

General

Course Contents

  • Introduction to entrepreneurship.
  • The stages of the entrepreneurial process.
  • Business establishment procedures.
  • The business plan: objectives, organization and structure.
  • The business plan: business environment analysis.
  • The business plan: market research and competitive advantage determination.
  • The business plan: marketing, pricing, promotion, sales.
  • The business plan: cost analysis, financial ratios, cash flow, taxes.
  • Financial tools and alternative sources of financing.
  • Female entrepreneurship.
  • Social entrepreneurship.
  • Entrepreneurship development: Clusters, techno-cities, industrial areas.

Educational Goals

The objectives of the course are:

  • To introduce the students to the basic theoretical framework of creation and development of entrepreneurship.
  • To familiarize students with the conceptual framework of entrepreneurship, the content of entrepreneurship and the entrepreneurial.
  • To introduce students to the basic aspects of business development and the process of establishing and growing a business.
  • To present an integrated methodology of business plan development.

Upon completion of the course students will be able to:

  • Know the procedures for establishing new businesses.
  • Know modern concepts and trends of entrepreneurship.
  • Decide on the development of new business actions taking into account various data (competition, finance, market, etc.).
  • Manage the financing and financial viability of new business ventures.
  • Develop an integrated business plan that documents the development of a new business activity.

General Skills

to be filled

Teaching Methods

  • Face to face.

Use of ICT means

  • Online guidance.
  • Slides Projection in the classroom.
  • Use of E-mail and onlne communication systems.
  • Use of e-learning system (moodle).

Teaching Organization

ActivitySemester workload
Lectures39
Project40
Personal Study46
Total125

Students Evaluation

to be filled

Recommended Bibliography

  1. Επιχειρηματικότητα και Διοίκηση Μικρών Επιχειρήσεων, Mariotti Steve – Glackin Caroline, Θερίου Γιώργος (επιμ.), Εκδόσεις Τζιόλα, 2η Έκδοση, 2016. Κωδικός Βιβλίου στον Εύδοξο: 59382671.
  2. Επιχειρηματικότητα για μικρές και μεσαίες επιχειρήσεις, Storey David, Greene Francis, Χασσίδ Ιωσήφ, Φαφαλιού Ειρήνη, Εκδόσεις Κριτική, 2012. Κωδικός Βιβλίου στον Εύδοξο: 12508181.

Related Research Journals

  1. Journal of Entrepreneurship.
  2. Entrepreneurship: Theory and Practice.
  3. Entrepreneurship and Regional Development.
  4. International Entrepreneurship and Management Journal.
  5. Journal of International Entrepreneurship.
  6. Strategic Entrepreneurship Journal.
  7. Foundations and Trends in Entrepreneurship.
  8. International Journal of Entrepreneurship and Small Business.
  9. International Journal of Gender and Entrepreneurship.
  10. Journal of Small Business and Entrepreneurship.
  11. International Journal of Entrepreneurship and Innovation Management.
  12. Journal of Social Entrepreneurship.
  13. Journal of Research in Marketing and Entrepreneurship.
  14. Advances in Entrepreneurship, Firm Emergence and Growth.
  15. World Review of Entrepreneurship, Management and Sustainable Development.
  16. International Journal of Entrepreneurship and Innovation.
  17. Advances in the Study of Entrepreneurship, Innovation, and Economic Growth.
  18. Academy of Entrepreneurship Journal.
  19. International Journal of Entrepreneurship.
  20. Journal of Entrepreneurship and Public Policy.
  21. Entrepreneurship Research Journal.
  22. Journal of Entrepreneurship in Emerging Economies.
  23. Contemporary Issues in Entrepreneurship Research.