Courses

Public Relations

General

Course Contents

  • Introduction to Public Relations.
  • Objectives and utility of public relations.
  • Public relations and other media.
  • Department and occupations of the Public Relations Officer.
  • Strategic planning and Public Relations campaigns.
  • Establishing good relations between the organization and the audience groups.
  • Internal public relations.
  • Public Relations and Media.
  • Public Relations Application Media.
  • Public Relations in Non-Profit Organizations.
  • Internet Public Relations.

Educational Goals

The course  seeks to describe and acquaint students with the ways in which a business or organization can build and maintain good relations with the various publics with which it relates or will relate, on an interpersonal or mass level  in order to achieve its objectives. The course material aims for students to understand and be able to apply both the philosophy and the means of application of public relations.

Upon completion of the course, students should:

  • They have understood the concept and utility of public relations, their place within the organization and their relationship with other departments.
  • Have become familiar with concepts related to public relations, such as audience, public opinion, publicity, as well as related concepts, such as propaganda, advertising, and be able to distinguish the differences.
  • Know the daily activities, specifics and qualifications required for the staffing of the public relations department.
  • Distinguish the pros and cons of departmental and external PR agencies or consultants.
  • Have understood the philosophy and understand the importance of strategic planning and PR campaigns.
  • Have realized how an organization can create successful relationships with the various target audience groups.
  • Have learnt and be able to apply the basic means of applying public relations.
  • Be able to find Find out what are the peculiarities and how public relations are done in non-profits.
  • Be able to find out what are the peculiarities and how public relations are done via the internet.

General Skills

to be filled

Teaching Methods

  • Face to face.

Use of ICT means

  • Online guidance.
  • Slides Projection in the classroom.
  • Use of E-mail and onlne communication systems.
  • Use of e-learning system (moodle).

Teaching Organization

ActivitySemester workload
Lectures25
Practice/Exercises14
Assignment(s)26
Personal Study60
Total125

Students Evaluation

to be filled

Recommended Bibliography

ΔΙΔΑΚΤΙΚΑ ΣΥΓΓΡΑΜΜΑΤΑ

  1. Seitel, F. (2018). Δημόσιες Σχέσεις: Θεωρία και Εφαρμογές. Αθήνα: Broken Hill.
  2. Πιπερόπουλος Γ. (2011) Επικοινωνώ άρα υπάρχω. Ηγεσία, επικοινωνία, δημόσιες σχέσεις. Θεσσαλονίκη: Ζυγός.

ΠΡΟΣΘΕΤΗ ΠΡΟΤΕΙΝΟΜΕΝΗ ΒΙΟΒΛΙΟΓΡΑΦΙΑ

  1. Baskin O., C. Aronoff, D. Lattimore (2000). Δημόσιες σχέσεις: Το επάγγελμα και η άσκησή του. Αθήνα: Παπαζήσης.
  2. Bivins, T. (2008). Public Relations Writing: The Essentials of Style and Format, 8th International Edition: McGraw Hill.
  3. Caywood, C. (2012). The Handbook of Strategic Public Relations and Integrated Marketing Communications, 2nd New York: McGraw Hill.
  4. Newsom, D., J.V.S. Turk, D. Kruckeberg (2010). This is PR: The realities of Public Relations. Boston, MA: Wadsworth Cengage Learning.
  5. Hendrix, J., D. Hayes (2010). Public Relations Cases, 8th Boston, MA: Wadsworth Cengage Learning.
  6. Harrison, S. (2000). Public Relations: An Introduction, 2nd Edition. London: Thomson.
  7. Κουτούπης Θ. (1992). Πρακτικός Οδηγός Δημοσίων Σχέσεων, 3η Έκδ. Αθήνα: Ν.Σ. Γαλαίος και Σία Ο.Ε.
  8. Μαγκλιβέρας, Δ. (1997). Δημόσιες σχέσεις. Αθήνα: Παπαζήσης.
  9. Μαγνήσαλης Κ. (2002). Δημόσιες Σχέσεις. Θεωρία και τεχνική των σχέσεων με το κοινό. Αθήνα: Interbooks.
  10. Ξύγγη, Μ. (2012). Δημόσιες Σχέσεις: Θεωρητικές Προσεγγίσεις και Πρακτικές Εφαρμογές. Αθήνα: Προπομπός.
  11. Παπατριανταφύλλου, Γ. (2008). Προγράμματα Δημοσίων Σχέσεων: Στρατηγική και Εκτέλεση. Εκδόσεις Σταμούλη, Αθήνα.
  12. Smith, R.D. (2009). Strategic Planning for Public Relations, 3rd Edition. London: Routledge.
  13. Wilcox D., P. Ault, W. Agee, (1998). Δημόσιες Σχέσεις, στρατηγικές και τεχνικές, 4η Έκδ., Επιμέλεια Ν. Σαρρής, Αθήνα: Έλλην.

Related Research Journals

  • Corporate Communications: An International Journal.
  • Journal of Communication Management.
  • Corporate Reputation Review.
  • International Journal of Media Management.
  • Public Opinion Quarterly.
  • Public Relations Review.
  • Journal of Public Relations Research.
  • International Journal of Public Opinion Research.