In the third year of studies (5th semester) students to choose the specialization/ concertation of study. We provide the following options:
1. Management and Marketing
It enables students develop knowledge and skills related to the administrative functions of organizations and the function of marketing. Business management deals with organizing business processes, the human aspects of organizational performance, communication and business development issues, entrepreneurship and strategy. Marketing studies focus on how businesses create and maintain relationships with their customers and audiences, how they communicate with their customers and deliver value propositions to them. The relevant courses address issues of marketing research, consumer behavior analysis, sales, advertising, communication, public relations and covers aspects of digital marketing and how the internet affects marketing functions.
2. Economic and Financial Management
Economics is the science of studying the methods of production and distribution of wealth. It is based on the concept of the economic system, which includes concepts such as the production of goods and services, the market, prices, labor, finance and generally the management of wealth-producing resources. Economics contribute to the understanding of the economic principles, values and institutions that govern the business world. Financial management refers to all decisions related to money. In practice, it is about capital management, debt management, banking, capital markets and investments. It is closely related to accounting, with the difference that accounting focuses on the collection, recording and analysis of financial information, while finance is more concerned with the effects resulting from the implementation of various financial management strategies. The courses in this direction cover a combination of technical and theoretical knowledge, including the measurement/valuation of economic values and making investment and financing decisions.
3. Information Systems and Operations Research
Information technologies have a dominant role in the success of businesses today and therefore there is a strong demand for skilled executives who combine business and technological knowledge. Through the courses of this concentration the students learn how companies can take advantage of the opportunities offered by IT technologies to achieve business goals. Operations research is an interdisciplinary field that applies principles and methods based on mathematics, computer science, organizational behavior, industrial management, and management science to support decision makers with analytical scientific knowledge and skills. Operations research is directly intertwined with operations management, which is an interdisciplinary field of business that deals with the planning, control, and supervision of the day-to-day operation. Some practical areas of operations management are the management of product and service production processes (design, development, supervision, etc.), process design, quality management, development of continuous improvement methods, supply chain management, etc.